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Program of the "By Your Own Rules" hall

A space for inspiration and insights. Attendees will hear stories of bright successes and instructive failures from business founders.

The program is being formed. Follow the updates on the website.

Want to become a speaker? Send us an application via the feedback form on the website, we will definitely consider it.

By Your Own Rules Hall is available for all ticket categories.

1 October
11:00 - 11:30
Growing a Business Without Illusions: Effective Entrepreneur Strategies
  • Growth through marketing;
  • Growth through the team;
  • Growth through attracting investments.

Alexander Dolgov
Entrepreneur, investor and expert in the field of franchising
12:00 - 12:30
How I Stopped Being My Business
  • How to build a large profitable company and not burn out?
  • How not to attract investments?
  • How to separate yourself from your business?
  • How to enter Elbrus in 2 days without preparation?
Semyon Pimenov
Managing partner of NEXT LEVEL capital, Member of the board of directors of OVS Russia
12:30 - 13:30
COMMERCIAL BREAK
13:30 - 14:00
Another World success story and fakaps
  • 500 Arenas on Dementia and Courage;
  • How Marketing Shutdown During Covid Raised a Competitor;
  • Why We Don't Skim the Cream, but Have Chosen a Long-Term Strategy
Dmitry Besedin
CEO of Another World, member and mentor of the group «PRORYV»
14:00 - 14:30
Informed Risk: How to Make Decisions That Scare 99% of People, But Bring 100% Results
Alexey Lokontsev
Founder of the TOPGUN barbershop chain, the COLIZEUM eSports club chain, co-founder of the new TOPRACING eSports racing arena project
14:30-15:00
A Franchise Success Story Through the Lens of the Importance of Community
  • What kind of entrepreneur does a franchise need;
  • Community building tools;
  • Real-life cases.
Konstantin Urvantsev
CEO, Founder, CEO of Altairika, founder of the FranchCamp ecosystem
15:00 - 15:30
DRAW OF PRIZE FOR COMPANIES PARTICIPATING IN THE EXHIBITION AND UYBRAND
15:30 - 16:00
Business for love or for convenience?
The story of a restaurant group assembled from mistakes, intuition and one stubborn idea.
Hype.
  • Antagonism. Rock and roll;
  • The regional gastronomy industry did not expect this;
  • The city was noisy, argued - but returned;
  • People were angry, did not understand - but stood in line;
  • There was a risk of being misunderstood and outrunning their time;
  • But there was faith that the city needed it...
  • Are fuckups an anchor that pulls you down, or a sail that catches the wind of change? How to preserve love in business when scaling? 

Love is a verb. We turned it into 450 processes so that it doesn’t fall apart. And now we pass this love on — to the team, partners, and new projects.

Anastasia Antsiferova
Founder of the restaurant group "It's out of love"
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October 2
11:00 - 11:30
Lovemarks: Making clients fall in love with your business. How to make clients fall in love with your business?
  • How is a lovemark different from just a trademark, brand or trustmark?
  • And what does love and emotions have to do with it?
Sergey Buntsevich
Founder and mastermind of the Coffee Way Family group of companies
11:30 - 12:00
Topic to be confirmed
Leonid Dovbenko
Entrepreneur in the field of food technology, founder of Docsinbox, member of the Board of Directors of Dodo Brands
12:00 - 13:00
COMMERCIAL BREAK
13:00-13:30
Leaving Employment: How to Enter Entrepreneurship
Maria Lapuk
Founder of VINCI Agency, co-owner of Inc. magazine
13:30 - 14:00
Topic to be confirmed
Semyon Tenyaev
Chairman of the Board of JSC VBC (founder of TenChat)
14:00 - 14:30
Topic to be confirmed
Ilnaz Nabiullin
Founder of the INBRAND beauty holding, founder/owner of the SENSEI Business Club
14:30 - 15:00
DRAW OF PRIZE FOR COMPANIES PARTICIPATING IN THE EXHIBITION AND UYBRAND
15:00 - 15:30
How Food and Evolution Made Us Who We Are
Anatoly Borsch
Founder of "Borscht in a Pie"
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Ticket options
Ticket 'Business', 1-3 October
  • Access to “Business” hall on 1-3 October
  • Visit to the exhibition on on 1-3 October
  • Materials from the speakers of the “Business” hall in electronic form after the event
  • Access to 'Start' & 'By Your Own Rules' halls
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32 000₽ 34 000 ₽
Book
Ticket 'Business', 1 October
  • Visit to the exhibition on 1-3 October
  • Accwss to “Business” hall on 1 October
  • Materials of the speakers of the “Business” hall in electronic form after the event on 1 October
  • Access to business halls "Start" & "By Your Own Rules" on 1-3 October
Show more
13 500₽ 15 000 ₽
Book
Ticket 'Business', 2 October
  • Access to “Business” hall on 2 October
  • Visit to the exhibition on 1-3 October
  • Materials of the speakers of the “Business” hall of 2 October in electronic form after the event
  • Access to 'Start' & "By Your Own Rules" forum halls on 1-3 October
Show more
13 500₽ 15 000 ₽
Book
VIP ticket October 1–3ᵗʰ
  • Visit to the exhibition on November 5–7ᵗʰ
  • Personal manager: will meet you at the entrance to the exhibition, conduct a short tour of the exhibition, answer question
  • Assistance in organizing meetings with exhibition participants to conduct negotiations on the potential purchase of a franchise / investment in business (up to 5 meetings per day at the level of company management)
  • Access to the VIP room: wi-fi, drinks, snacks, place for relaxation and negotiations
  • Access to all forum halls on November 5–7ᵗʰ: “Start”, “Business”, “School of Franchisors”; Materials of all forum speakers in electronic form after the event
  • Participation in the evening event Afterparty
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65 000₽ 70 000 ₽
Book
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