Program of the "By Your Own Rules" hall

• Growth through marketing;
• Growth through the team;
• Growth through attracting investments.

• Evolutionary mechanisms
• AI and the restaurant market
• And how is it all connected

The story of a restaurant group assembled from mistakes, intuition and one stubborn idea.
Hype.

• What is “right” and “wrong” with offline business, who will survive in the next 10 years? Is phygital real and in what form?
• Beauty salon of the future. What is it like?
• What rules will the industry work by in Russia, local and global experience

• Psychology of consumer behavior
• Shopping is a process, purchase is an action
• What exactly does a person buy - a product or something more?
• How does a marketplace user make a purchase decision?
• What comes first: offline consultation or choice on the marketplace?
Conclusions and trends

The session is for those who want to create strong relationships with partners, reduce the risk of failures and increase the overall effectiveness of the franchise network.

• Optimization of communications between the head office and partners: communication channels, reaction speed, regularity of contacts;
• Provision of high-quality consulting services: staff training, implementation of quality standards, operational support in difficult situations;
• Assessment of the need for additional training and advanced training for managers and salespeople;
• Creating motivation to continue cooperation and expand the franchisee's presence in the region;
• Using CRM systems and analytical tools to analyze the customer base and make recommendations for improving the service.;
• Regular feedback from franchisees: creation of mechanisms for collecting opinions and complaints, work on eliminating deficiencies.

To start the path of an entrepreneur, it is important to take a sober look at your strengths and weaknesses, assess risks and threats, analyze the market, competitors and find your own USP. It is important to build a business based on your own interests and capabilities, and not because "everyone does it that way." One of the most common misconceptions is "I'll start my own business, I'll work less and earn more." Most often, you will sleep less, worry more, and communicate less with your loved ones. It is possible to become a successful entrepreneur, but it requires a lot of effort, time and desire.

During the session, Maria, based on her own experience, will tell you:
• What is important to pay attention to first when starting a business;
• How to build a business strategy correctly;
• And what mistakes young entrepreneurs make.

• How automation helps scale beauty networks
• Technologies that allow you to manage thousands of points without operational chaos

Franchising partnerships are often accompanied by difficulties and contradictions caused by the difference in goals and expectations of both sides.

• What kind of disagreements arise between the franchisor and the franchisee?  
• How do the partners resolve them? 
• How can we prevent the emergence of tension and establish effective cooperation?
• Analysis of real cases from the experience of franchisors, showing different approaches to conflict resolution and assessment of their outcomes.

Choosing the right location to open a new outlet plays a key role in the success of any franchise project. Location selection and evaluation experts, together with franchisors, will tell you:

• What technologies and tools do franchisors use to select locations? 
• What factors influence the choice of location in different business segments?
• How is the approach to choosing a location changing under the influence of the transformation of consumer habits?

Let's talk about five questions to ask a franchisor before purchasing a franchise.

• Implementing AI in business rarely goes according to plan - mistakes and underestimated risks often bring more lessons than initial successes.
• The most valuable thing that AI gives to an entrepreneur is not technology, but new views on processes, teams and clients.
• Stories about how AI failed to live up to expectations are sometimes more important than stories about how it helped make money — they show where real growth is hidden.

Winner of the “By Your Own Rules” competition

• Why is "bread and circuses" the new future of the restaurant business?
• How to make a Guest in an ordinary establishment surprised?

Winner of the "By your own rules" competition

Personal path of transformation: how mistakes, debts and failures became a springboard for the creation of "Shawarma Shop"

Winner of the "By Your Own Rules" competition

• The financial model is the franchise passport;
• Think wisely for many years to come, or financial modeling based on the win-win principle;
• The main blocks of the financial model;
• The key indicators that the franchisee wants to know;
• A ready-made financia l model template – take it and do it!

What comprehensive solutions combining offline and online help attract new partners and develop a franchise network?
How to Sell Franchises in 2026
• TOP 5 Tools in Franchise Sales
• Adapting Sales to New Realities
• Entering the International Market