Exhibit

buybrand is Your Gateway to the Russian & CIS Franchise Markets

Buybrand is Your Gateway to the Russian & CIS Franchise Markets

BuyBrand is a professional B2B exhibition for franchise brands, scalable business models, and investment projects looking to enter or expand in Russia, CIS countries, and neighboring emerging markets.

We work with companies that already have a proven business model, clear unit economics, and a strategic expansion vision.

Who Should Exhibit

BuyBrand Expo is not a mass-market show. It is a deal-oriented environment designed for structured market entry and controlled scaling. Participation is designed for international franchise brands with a clear understanding of

Target markets and priority regions
Partner profile (franchisees, master franchisees, operators, investors)
Financial model and ROI logic
Legal readiness for cross-border cooperation

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BuyBrand may not be suitable if you

Are still testing a concept.

Do not have validated unit economics.

Are looking for quick, unfiltered leads without a scalable system.

exhibition tracks

franchise track

Investment range: from approximately €15,000 to €2.5M+ per project (local currency equivalents).

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invest track

A dedicated format for franchisors and companies exploring capital attraction, joint ventures, strategic partnerships.

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b2b track

There is a wide range of solutions for franchisors and multi-unit operators at the BuyBrand Expo.

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Experienced global brands choose BuyBrand for three key reasons: focus on proven business models; qualified investor & partner fudience; exhibition as a negotiation platform.

Franchise track participants

Both national leaders and fast-growing regional brands participate, many with active franchise networks.

HoReCa

Restaurants, cafés, bars, catering, hotels, glamping.
Services

Education, healthcare, beauty, leisure, automotive services.
Retail

Food & non-food concepts.
Mobile formats

Food trucks, vending.
Manufacturing & Equipment

Construction materials, food production, modular solutions, transport.

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investment track participants

Developers and operational projects in commercial real estate

Street retail, galleries, warehouses, offices - where an investor can enter the “object + operator” format.
Investment funds, platforms and management companies

Working with small and medium-sized businesses, network projects, private and corporate investors, and the real sector.
Technological and industry projects

Those creating services for retail, HoReCa, logistics, and services, and requiring capital for scaling.
Franchise networks

Offering investment programs for opening retail outlets with the goal of generating passive income.
Regional and industry investment cases

Investment projects in areas such as agricultural production and ecology, logistics and infrastructure, manufacturing, digital services, and new technologies.

B2b track participants

Banking & financial services
IT & automation
Legal, accounting & tax advisory
Retail & foodservice equipment
Insurance & logistics
Insurance & logistics
Commercial real estate & developers

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VISITOR PROFILE

5000+ attendees

Geography: all regions of Russia + CIS + Middle East

Investment capacity: from €15,000 to €3M+

Audience includes: experienced entrepreneurs launching new ventures, first-time business owners
private investors, management companies & investment funds.

VISITOR PROFILE

5000+ attendees

Geography: all regions of Russia + CIS + Middle East

Investment capacity: from €15,000 to €3M+

Audience includes: experienced entrepreneurs launching new ventures, first-time business owners
private investors, management companies & investment funds.

What International Exhibitors Gain