International
Franchise Exhibition BUYBRAND
Gain your business momentum with BuyBrand
14.09
16.09.2027
Moskva, Verhnyaya alleya, 6c1
Timiryazev Centr
107
Exhibitors
Franchises, B2B companies, investment projects participate in the exhibition
4570
Attendees
Experienced, beginning and future franchisors and franchisees, investors, top managers, business owners
90
Speakers
Company founders, top managers and experts from different areas of business
3
Forum tracks
Business forum for franchisors and franchisees
23
Years of experience
Buybrand has been held since 2003, it is the largest event in the filed of franchising in Russia and CIS
Early booking for BUYBRAND 2027!
Best locations and favourable terms of participation
Book a stand
BuyBrand Expo 2027
Invest in your success
Scale your franchise network
Communicate with like-minded people
Find ideas for business and investment
Expand your B2B partner base
Conquer new regions
Gain knowledge
How it was
Exhibitors
At BuyBrand Expo you can find all types of franchise business concepts – restaurants, cafes, shops, b2c services, manufactures with the scope of investments ranging from € 10 000 to 900 000.
Among exhibitors 2026
Business Forum
The 2025 forum program is being formed. As soon as the information appears, we will open access for detailed viewing
Testimonials
Fit Service
Auto service network
“
BuyBrand is, above all, about people — real connections with those looking to start a business of their own, and with the organisers who help steer it towards what entrepreneurs actually need. 
Pizza Heart
Pizza chain
“
This is our first show with Pizza Heart, and we came with a clear goal — to sign agreements with new partners. We're expecting four to six signings over the three days. BuyBrand is the largest franchising event in Russia: if you're in franchising, you simply have to be here. 
VARKA
Coffee shop chain
“
BuyBrand is the largest franchise exhibition in Russia. There aren't many dedicated franchise exhibitions: usually you have to cast a wider net, but here people know exactly why they've come. 
ZOTMAN PIZZA
Pizza chain
“
We exhibited at BuyBrand for the first time — and we chose it deliberately: potential partners and investors come here first and foremost, since the exhibition is well known and draws more exhibitors than any other show. 
Pyaterochka
Retail chain
“
Franchising is a strategic direction for us: it allows us to open faster and establish a presence in remote regions where logistics are challenging. Participating in the key exhibition of the franchising market is a natural step. 
Rybnaya Manufaktura
Retail chain
“
We spent a year and a half preparing to launch our partnership program, and we chose BuyBrand deliberately — it's one of the strongest exhibitions in the country. We came with our entire team. The audience here comes from all over the country, not just the capital, and there are plenty of interested people. 
Secret Kitchen
Gastromarket chain
“
Secret Kitchen is all about online and delivery, but we believe that showcasing a product offline is the best way to introduce people to a brand. The main value of the exhibition is the chance to meet dozens — even hundreds — of new market players over three days who might be interested in your franchise. 
Dixy
Retail chain
“
We've been taking part in the exhibition for many years and have loved it for a long time. It's the leading franchising forum in the country: it brings new partners and the opportunity to showcase the company properly, along with everything new we've developed. 
Carl’s Jr.
restaurant chain
“
This is part of my life, part of my job, I come here with great pleasure and try to make my booth, my product to be the best here. 
OnePriceCoffee
Federal chain of coffee shops
“
The best, the largest and the only place where you can present your franchise and what is the most important – to sell it. 
Spirit.Fitness
fitness club
“
BuyBrand, as the key franchising exhibition in the country, inevitably comes to our attention. Here you have an opportunity to present your product to a wide audience. BuyBrand has something that other operators do not have - coverage, mass appeal and professionalism. You are the best in your market. News
Frequently asked questions
Dates and Venue
September 14, 10:00 — 18:00
September 15, 10:00 — 18:00
September 16, 10:00 — 16:00
Timiryazev Center, Vavilov Pavilion. Moscow, Verkhnyaya alley, 6c1
September 15, 10:00 — 18:00
September 16, 10:00 — 16:00
Timiryazev Center, Vavilov Pavilion. Moscow, Verkhnyaya alley, 6c1
Registration
To visit the exhibition, you need to purchase a ticket. You can do it at the registration desk at the entrance to the pavilion during the working hours of the exhibition.
Accommodation
The nearest hotels to the exhibition center:
TOWER Park, Dmitrovskoe shosse, 27.
Sheremetyevo Park Hotel, 32 Vuchetich St..
Novotel Moscow Center, 23 Novoslobodskaya St.
Maxima Irbis Hotel, 1 Gostinichnaya St.
Learn more about hotels and how to get there
TOWER Park, Dmitrovskoe shosse, 27.
Sheremetyevo Park Hotel, 32 Vuchetich St..
Novotel Moscow Center, 23 Novoslobodskaya St.
Maxima Irbis Hotel, 1 Gostinichnaya St.
Learn more about hotels and how to get there
Our partners
About organizer
126
exhibitions and forums
were organized during 23 years in Russia, Georgia and Kazakhstan
7350
companies
from more than 50 countries participated in our events
428500
attendees
entrepreneurs, business owners, investors from all over the world visited our exhibitions and forums