Jewelry store franchise is a good business option, but there are some nuances

The company's primary focus has shifted to franchising—it is actively developing its partner network, believing it to be the most effective means of expansion. MIUZ Diamonds has completely abandoned the street retail format, opening all new stores exclusively through franchises. This approach allows for faster scaling and more effective engagement with regional markets while maintaining consistent quality standards.

Regulatory changes are also having a significant impact on the industry. The jewelry industry has introduced:

• mandatory product labeling;
• stricter controls over the origin of precious stones and metals.

MIUZ Diamonds has successfully adapted to these new requirements by implementing the necessary processes and digital solutions for product tracking. This not only complies with legislation but also increases customer confidence in the authenticity of its products.

The company maintains ambitious expansion plans: a significant increase in the number of franchise locations in the regions is planned for the coming years. Particular attention is being paid to:

• maintaining high product quality;
• providing comprehensive franchisee support (training, marketing, logistics);
• flexibility in responding to market changes.

Elena Popova emphasizes that success in the current environment requires a balance between regulatory compliance, investment in technology, and maintaining a unique customer experience. Despite the challenges, MIUZ Diamonds sees opportunities in the market transformation to strengthen its position and grow.