Aug 4, 2025
Retail: beer, shoes and flowers
Overview of new franchises at BUYBRAND EXPO 2025
This year, the composition of the BuyBrand Expo exhibitors is particularly rich in interesting concepts in the retail sector. Which is understandable: the demand for store franchises of various types has grown by 20% on average and by 140% in grocery retail over the past year.
The latter will be presented by newcomers such as Aromatic World, a chain of alcohol and food stores, and beer franchisors Anatomy of Beer and Veegzhevik. The concepts of small shops with adult drinks are growing against the background of active development of large cities and the growth of beer and wine production in the Russian Federation. So, in 2024, retail sales of foam increased by 6.7%, beer drinks — by 14.9%. Total sales of brewing products increased by 7.7%.
Those who do not want to deal with alcohol sales licenses and sanitary inspections should take a closer look at the franchises of the fashion segment. The Rendez-Vous chain, which sells shoes and accessories from global brands in the above-average price segment, has been offering this service since this year.
Two new flower franchises will be presented by Tsvetomania, which has its own greenhouses in the Leningrad Region and a school of floristry and Gorkunov Group of Companies, which grows roses in Novosibirsk and sells them throughout Russia. Due to sanctions and customs restrictions, flowers grown in Russian regions are becoming more affordable and in demand. Especially on the eve of the gender holidays, which will take place in the first quarter of 2026. It is possible to open a franchise before this date if you agree with the franchisor right at the exhibition. The concept of Asian food stores ASIA STORE may take off due to the incessant growing trend in the tastes of Japan, China, Korea and Thailand. The demand for Asia is visible both in clothes and souvenirs, as well as in catering, as described above. The audience from the zoomer generation is particularly enthusiastic about this niche.
Representatives of older generations will appreciate the franchise of the manufacturer and supplier of ergonomic office and home chairs Metta. Sales of such products are growing against the background of companies' desire to retain staff by taking care of their health. Metta offers to open a store of comfortable and well-thought-out furniture from the point of view of physiology, which is always needed both in offices and at home for those who work remotely. Another manufacturer of products useful for the back and beyond, Kreit, will present a franchise of orthopedic goods salons. The range is very wide — from pillows and mattresses to shapewear (both women's and men's).
The latter will be presented by newcomers such as Aromatic World, a chain of alcohol and food stores, and beer franchisors Anatomy of Beer and Veegzhevik. The concepts of small shops with adult drinks are growing against the background of active development of large cities and the growth of beer and wine production in the Russian Federation. So, in 2024, retail sales of foam increased by 6.7%, beer drinks — by 14.9%. Total sales of brewing products increased by 7.7%.
Those who do not want to deal with alcohol sales licenses and sanitary inspections should take a closer look at the franchises of the fashion segment. The Rendez-Vous chain, which sells shoes and accessories from global brands in the above-average price segment, has been offering this service since this year.
Two new flower franchises will be presented by Tsvetomania, which has its own greenhouses in the Leningrad Region and a school of floristry and Gorkunov Group of Companies, which grows roses in Novosibirsk and sells them throughout Russia. Due to sanctions and customs restrictions, flowers grown in Russian regions are becoming more affordable and in demand. Especially on the eve of the gender holidays, which will take place in the first quarter of 2026. It is possible to open a franchise before this date if you agree with the franchisor right at the exhibition. The concept of Asian food stores ASIA STORE may take off due to the incessant growing trend in the tastes of Japan, China, Korea and Thailand. The demand for Asia is visible both in clothes and souvenirs, as well as in catering, as described above. The audience from the zoomer generation is particularly enthusiastic about this niche.
Representatives of older generations will appreciate the franchise of the manufacturer and supplier of ergonomic office and home chairs Metta. Sales of such products are growing against the background of companies' desire to retain staff by taking care of their health. Metta offers to open a store of comfortable and well-thought-out furniture from the point of view of physiology, which is always needed both in offices and at home for those who work remotely. Another manufacturer of products useful for the back and beyond, Kreit, will present a franchise of orthopedic goods salons. The range is very wide — from pillows and mattresses to shapewear (both women's and men's).
