Aug 27, 2024

Review of future exhibitors

This week's review includes delicious, dental, manufacturing, and a couple of “adult” franchises.
You probably noticed that we diversify each weekly review of participants of the upcoming Buybrand Expo with franchises from different segments (even the most unexpected ones;). This week's review includes delicious, dental, manufacturing, and a couple of “adult” franchises.

"Vhachapuri Mariko"
Franchise of Georgian restaurants with an average bill per establishment of 1,400 rubles. Two big advantages of the franchisor are many years of experience (more than 16 years) and an extremely popular and timeless concept. While 27 restaurants have been opened under the brand in Russia and Kazakhstan, at the time of writing this review, points in Neftekamsk, Smolensk, Kaluga, Tomsk and Salavat were being prepared for launch. The amount of investment is calculated individually.

INTAN
A large chain of dental clinics, after 25 years of operation, decided to develop as a franchise. And it offers both opening from scratch and rebranding of an existing business. The franchise is adapted for different categories of partners: beginning entrepreneurs, experienced businessmen and dentists who have decided to change their employment to their own business. It will also suit property owners. The franchisor, among other things, transfers its own knowledge base and technology for providing services, developed over many years. The minimum investment amount is 7 million rubles.

Technoarm
A rare and extremely valuable “beast” in the franchising market is a production company. The franchisor operates in today's rapidly growing market for materials for building finishing - thermal panels, facade decor, products made of polystyrene foam, natural stone veneer. More than 90% of houses in old SNT need insulation, because people are already allowed to live in them. And this creates a huge unmet demand for materials and the potential for entering an as yet unoccupied niche. To launch, the franchisee will need to purchase equipment and pay a lump sum fee, which can cost up to 3 million.

«Razlivnoy ray»
A franchise from a chain of stores selling draft beer and everything they serve. The franchisor combined three trends into one concept - demand for convenience stores, increased interest in low-alcohol drinks and the popularity of bottling in containers brought by the buyer himself. All together has already made it possible to increase the franchise network to 244 points. Investments start from 280 thousand rubles.

«Tochka Lubvi»
The most mature (from the point of view of the target audience, and not from the point of view of the period of presence on the market) franchise at the exhibition will be presented by the largest chain of intimate goods stores in Russia, “Tochka Lubvi”. The franchisor cites expertise and consumer loyalty to the brand, accumulated over 9 years, as its main advantage. This can be confirmed by the continued growth in the number of offline stores opened under franchise (there are already 97 of them), which occurs against the background and despite the outflow of customers to online platforms. Investments in opening one “Point” will amount to 3 million.
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