Aug 6, 2025
Services: massage, delivery, gold
Overview of new franchises at BUYBRAND EXPO 2025
The service sector will also be pleased with new franchises aimed at health and improving the quality of life. The franchise of massage parlors will be represented by Spinka and Esalen Studio, which specializes in Thai and Balinese techniques. The massage studio market has shown positive dynamics in recent years: after falling during the pandemic, experts expect that growth will continue in 2025, in particular, due to increased demand for specialized centers and the expansion of their geography.
Icraft is a franchise at the intersection of retail and the service segment. This is a network of optics salons where you can check your eyesight and immediately buy or order glasses. According to the franchisor, according to the franchise, he proposes to open not just a point of sale, but an expertise center with its own production in Moscow. The company's market share, according to its own data, is 15%.
The Region Gold company, which buys jewelry from individuals, will open a relatively new niche for franchisees at the exhibition. And then he sells what he bought to individuals and sole proprietors. Founded in Moscow, the brand has been known since 2010 and today cooperates with industrial and jewelry enterprises, banks, pawnshops and jewelry workshops. The purchase of scrap jewelry has gained popularity in the last two years, and many jewelry companies that had previously been engaged only in retail and manufacturing have begun to develop business in this direction.
Another "blue ocean" in services is the Russification and flashing of Chinese cars and electric vehicles. Provolta will present the first such franchise on the Russian market. In 2024 alone, more than 591,000 new Chinese-made passenger cars were sold to Russians, and the figure is growing. As well as the demand for car service services. Autopilot will finally show a new franchise in this area, which is currently represented only in Moscow and the Moscow region, but is ready for development in the regions. Including in those where there is a shortage of service stations against the background of an active increase in the development of autotourism.
Icraft is a franchise at the intersection of retail and the service segment. This is a network of optics salons where you can check your eyesight and immediately buy or order glasses. According to the franchisor, according to the franchise, he proposes to open not just a point of sale, but an expertise center with its own production in Moscow. The company's market share, according to its own data, is 15%.
The Region Gold company, which buys jewelry from individuals, will open a relatively new niche for franchisees at the exhibition. And then he sells what he bought to individuals and sole proprietors. Founded in Moscow, the brand has been known since 2010 and today cooperates with industrial and jewelry enterprises, banks, pawnshops and jewelry workshops. The purchase of scrap jewelry has gained popularity in the last two years, and many jewelry companies that had previously been engaged only in retail and manufacturing have begun to develop business in this direction.
Another "blue ocean" in services is the Russification and flashing of Chinese cars and electric vehicles. Provolta will present the first such franchise on the Russian market. In 2024 alone, more than 591,000 new Chinese-made passenger cars were sold to Russians, and the figure is growing. As well as the demand for car service services. Autopilot will finally show a new franchise in this area, which is currently represented only in Moscow and the Moscow region, but is ready for development in the regions. Including in those where there is a shortage of service stations against the background of an active increase in the development of autotourism.
