International Franchise Exhibition BUYBRAND 2012

International Franchise Exhibition BUYBRAND EXPO 2012 covered a space of 8,8 thousand square meters in pavilion 7 of Expocentre. 217 franchise concepts from 23 countries participated at the expo; two conference halls hosted the exhibition business program.

The following sectors were represented:

Investment capacity of visitors has grown. This is proved by figures

Geographical representation of visitors:

International Franchise Forum is traditionally held at the BUYBRAND EXPO exhibitions. This time the main focus of the Forum was on anti-crisis nature of franchising.

Two new spaces were introduced: the Territory of Success for popularization of the experience of the winners of the Golden Brand National Award, and talk-show The Franchise environment – about how a franchise system can help to overcome pitfalls of entrepreneurship in Russia.

There were announced the winners of the Golden Brand National Award in franchising. So, the winners this year are:

• Invitro company - the Golden Brand nomination;
• X5 Retail Group – the Franchiser of the Year nomination;
• Bo-Partner LTD- Larisa Tsvid (33 Pingvina brand)- the Franchisee of the Year nomination;
• Merab Ben El Elashvili, the Chair of the Supervisory Board of G.M.R. Planet of Hospitality (Sbarro, Vostochny Bazar, Yolki-Palki and other brands) – the Person of Franchising nomination for his personal contribution to franchise development.

International Franchise Exhibition is an all-time high in many respects and is a good reason to analyze merits and perspectives of the exhibition.