Aug 22, 2024

New cool review of Buybrand Expo 2024 participants

This time the top five includes diamonds, coffee, sushi, cyber sports and a bit of Belarusian flavor.
Colizeum
E-sports is the most popular sport both in Russia and in the world. Therefore, the scale of the Russian brand, named after the Roman Colosseum, fully corresponds to its stated ambitions - today the COLIZEUM network of e-sports clubs includes more than 350 franchise points, which makes it the largest in its segment. Another 57 arenas are at the opening stage. The minimum cost of joining a franchisee is 7 million rubles, depending on the number of cars and the city.

MIUZ
MIUZ Diamonds is the “young” name of one of the oldest Russian jewelry manufacturers, the Moscow Jewelry Factory, a legendary enterprise with a full production cycle, founded in 1920. Today it is the largest jewelry chain in the medium plus and premium segment. A distinctive feature of a franchise is that the franchisee does not buy the product from the franchisor, but takes it for sale. You can enter the jewelry market using such a franchise with an investment of 3 million or more.

Sushi Wok
The largest franchise network of take-away and delivery stores in Europe serving Japanese and Pan-Asian cuisine (and pizza - the second most popular type of dish in Russia, which is ordered to your home). For 13 years, the company has managed to develop all standards for the preparation, storage and transportation of ready-made food in three hundred cities in Russia, Europe and the CIS. During the same period, the franchisor attracted 330 partners and launched 700+ retail outlets with them. In the Buybrand rating, the franchise took 8th place at the end of 2023. The investment threshold is extremely attractive for beginning franchisees - from 2.2 million rubles.

Cofix
The international chain of fixed-price coffee shops will present at the exhibition this year its relatively young project - Cofix Bakery. The concept, developed specifically for placement in residential complexes (the volume of construction and the speed of commissioning of which opens up extensive prospects for business placement), combines a full-fledged kitchen with take-away coffee and has been successfully tested in the Moscow region. The amount of investment is from 13 million. Other formats (“Mini” and “Standard”) will also be presented, the investments in them are lower - from 3.8 million rubles.

ETIB PARFUM
They left it for dessert: the largest chain of perfume stores in the Republic of Belarus brought the franchise to Russia. The company doesn't just sell perfume - it creates analogues of fragrances from famous world brands and sells them in individual bottles. The company works in partnership with famous French perfume houses Argeville and Mane. Under a franchise, you can launch a company store or an island with an investment of less than 1 million rubles.
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