Sep 26, 2026
Saudi Arabian Franchises to Be Showcased at BUYBRAND 2026
Among them are burger restaurants, dining establishments, pastry shops, and coffee houses.
Five franchises from Saudi Arabia will be featured at the BUYBRAND franchise exhibition, taking place from September 29 to October 1 at the Timiryazev Center in Moscow. They will be hosted at a dedicated stand operating throughout the three-day event. Investments in these projects range from 5 to 85 million rubles.
Brands at the Stand
— Berovan — a chain of grilled sandwich restaurants. Nine locations, three of which are franchised. The brand is young, founded in 2025. Investment: 7 to 15 million rubles.
— Burgerizzr — the largest burger chain in Saudi Arabia. 124 corporate locations; franchising recently launched. Investment: approximately 84 million rubles.
— Hashi Basha — one of the fastest-growing restaurant brands in the country. 151 franchised and 6 corporate locations. Investment: from 7 million rubles.
— Khaliyat Khalid — premium pastry shops Khaliat Al-Nahl, specializing in honey pastries. Industry leader: 139 franchised and one corporate location. Investment: up to 12 million rubles.
— Namq — a chain of specialty coffee shops with signature coffee and desserts. 33 establishments, 13 of which are franchised. Investment: 11 to 15 million rubles.
Saudi Arabia is participating in the exhibition for the second time, but with this lineup — for the first time. The participation is organized with the support of the Saudi National Franchise Committee and Safa International (Saudi Franchise Alliance), a company that helps brands enter international markets.
On September 29 at 16:35 in the "By Your Own Rules" hall, Dr. Khaled Al-Ghamdi, Chairman of the Saudi National Franchise Committee, will speak on "Franchising: A Bridge for Business Growth Between Saudi Arabia and Russia." He will discuss how Saudi brands are entering the international stage and the prospects for partnership between the two markets.
Interest from international franchisors in the Russian market is growing. For Russian entrepreneurs, this is a chance to see how international models operate and to understand which of them could be of interest for partnerships in Russia.
Brands at the Stand
— Berovan — a chain of grilled sandwich restaurants. Nine locations, three of which are franchised. The brand is young, founded in 2025. Investment: 7 to 15 million rubles.
— Burgerizzr — the largest burger chain in Saudi Arabia. 124 corporate locations; franchising recently launched. Investment: approximately 84 million rubles.
— Hashi Basha — one of the fastest-growing restaurant brands in the country. 151 franchised and 6 corporate locations. Investment: from 7 million rubles.
— Khaliyat Khalid — premium pastry shops Khaliat Al-Nahl, specializing in honey pastries. Industry leader: 139 franchised and one corporate location. Investment: up to 12 million rubles.
— Namq — a chain of specialty coffee shops with signature coffee and desserts. 33 establishments, 13 of which are franchised. Investment: 11 to 15 million rubles.
Saudi Arabia is participating in the exhibition for the second time, but with this lineup — for the first time. The participation is organized with the support of the Saudi National Franchise Committee and Safa International (Saudi Franchise Alliance), a company that helps brands enter international markets.
On September 29 at 16:35 in the "By Your Own Rules" hall, Dr. Khaled Al-Ghamdi, Chairman of the Saudi National Franchise Committee, will speak on "Franchising: A Bridge for Business Growth Between Saudi Arabia and Russia." He will discuss how Saudi brands are entering the international stage and the prospects for partnership between the two markets.
Interest from international franchisors in the Russian market is growing. For Russian entrepreneurs, this is a chance to see how international models operate and to understand which of them could be of interest for partnerships in Russia.
