Program of the "By Your Own Rules" hall

Leadership, crises, and systematic business operations – Andrey Yaker, owner of the franchise network "Shawarma Shop", will share his insights.

The foodservice market is facing significant uncertainty and economic challenges. Planning horizons are shortening, yet some companies maintain a long-term focus. Drinkit is one such company; at the meeting, its CEO, Kirill Grishin, will share his insights on maintaining strategic focus amidst a volatile and unstable environment.

• Contractual stability and litigation risks: potential consequences of disputes and appropriate strategies for the franchisor and network partners
• Franchise know-how: the importance of strengthening protection for this core asset and avoiding disputes over it
• Tax matters: what actually works versus what is raising red flags with the Federal Tax Service
• Safe franchise scaling: expanding through existing partners and acquiring other networks
• Going international: where to start, how to structure overseas assets, and how to manage relationships with foreign partners

•    from a deeply loss-making startup to a steadily growing brand
•    why misaligned goals among partners can destroy a company from within, and how to establish the ground rules right from the start
•    and team trust isn't just about "good relationships"—it’s about a transparent system where everyone shares the business's overarching mission

You don’t need a Moscow address or a multi-million-ruble budget to build a successful, in-demand franchise. Regional entrepreneurs who started with a single location share how they expanded beyond their home cities. What gives local brands their edge—flexibility, service, the product itself, or something else?

Small towns, big opportunities: why launching a franchise in the regions is more profitable than in Moscow
• factors influencing business profitability in small towns,
• why such projects can reach the break-even point faster and how to effectively scale a network across the regions,
• consumer profiles in small towns of varying population sizes.

• Common mistakes in drafting franchise agreements—costly errors and how to avoid them;
• Stages of a franchise transaction—from negotiations to registration: a step-by-step breakdown;
• Innovative tools in franchising—the new era of digital franchise transactions;
• Seamless transaction registration with Rospatent—automating processes to save time and resources;
• Overview of franchise-related case law;
• Enhanced business protection—concluding agreements and obtaining certificates as tools for safeguarding the franchisor.

Effective Restaurant Launch Strategies: Insights from 50+ Openings in Moscow and the Region