PROGRAM OF THE “START” HALL

• What are the advantages and disadvantages of a franchise business?
• Types of franchises and their subtleties that will affect your profit.
• Signs of a low-quality franchise and the most significant selection criteria.

More than 10 years of experience in full-cycle production. More than 6 years in HoReCa. Launched and scaled businesses in HoReCa. Expert in franchising and sales.

• Why Small Talk is useful for business
• What topics to use in Small Talk so that it is not “empty chatter”
• How not to cross the line between sociability and intrusiveness
• Ways to casually engage in conversation with a stranger
• The trap of asking “How are you?”
• Life hacks for the forgetful: how to immediately and permanently remember the names of new interlocutors
• How to find a common language with someone with a different business status without losing your corporate style and business identity

Tatyana Baranova, Expert on Business Etiquette and Effective Communications

Experts from Strakhovoy Dom VSK will share their experience in managing riscks in business for beginning franchisees. 

• What types of risks are there in business;
• Possible consequences of these risks;
• How to manage risks independently and through a franchisor;
• Pros and cons of a franchise business and your own business.

• Why does the owner need financial accounting?
• How does financial accounting differ from accounting?
• What to implement and how to count. Three main entrepreneur reports
• Money and profit are not the same thing. Which money is considered income and which is not.
• Financial planning - How to apply financial accounting and its tools

Speaker information: before PlanFact, he led teams and projects at Mail.Ru, Microsoft, Rambler&Co and IKEA. 8 years in the topic of finance, business models and finding growth points.

Expert practitioner in accounting, analysis and financial planning in business, building financial models, making management decisions and scaling. Consults entrepreneurs on the implementation of financial accounting and business development.

How to buy a franchise and not become the happy owner of a “dummy”: legal advice from an expert.
You will be able to ask questions about legal nuances that you need to pay attention to when choosing and purchasing a franchise.

LLC Law Firm Gorodissky and Partners – Sponsor of the Session

• What points in the contract should I pay attention to, where are the pitfalls?
• The consequences of inattentive reading of the contract are reversible and irreversible.
• If the business doesn't work out: who is to blame?
• Is it possible to obtain a return of payments from the franchisor, how to minimize risks before concluding a deal.
• If the franchisor imposes suppliers, is it possible to achieve a change in conditions?
• Case studies.

Olga Yashina, Senior Lawyer, Legal department of LLC Law Firm Gorodissky and Partners.

RetailTrust Session Partner

• Dependence of commercial lease terms on the lease agreement
• What conditions need to be agreed upon before considering a lease agreement?
• How to negotiate with the landlord
• 10 basic terms of lease agreements

Lada Bulavitskaya, Founder of RetailTrust

• Calculation principles - how to minimize risks;
• Finmodel — how not to be deceived;
• Items of expenditure — what needs to be taken into account.

• What is Emotional Intelligence (EQ) and how does it affect business success;
• Self-awareness and an algorithm for understanding your emotions;
• Managing emotions at the moment of their occurrence, understanding other people's emotions;
• Rules of the communication square: how to understand the interlocutor correctly.

Real experience — from choosing a franchise, concluding a deal and launching a franchise to everyday work and unforeseen situations. What problems arose, how the franchisor behaved, and what no “research” can yet prepare for.

Topic 1. How to open a profitable store and close an unprofitable one: commercial part
Lada Bulavitskaya, founder of RetailTrust.

Topic 2. Legal pitfalls of a franchise transaction

Analysis of cases from the real practice of franchisees.

Oleg Yudin, Founder of Business Scaling Agency Franch Profi