PROGRAM OF THE “START” HALL
Business forum for beginning entrepreneurs without experience in business as well as for current businessmen who is considering buying a franchise.
Start Hall is available for all ticket categories.
Start Hall is available for all ticket categories.
October 1
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11:00 – 11:30
Financial model of the franchise
• What data does the financial model contain?
• How to adapt the financial model to a specific region/location;
• What points to pay special attention to;
• What to ask the franchisor when calculating the financial model;
• Rely on the franchisor's financial model or calculate it yourself?

Oleg Dyachkov
Director of Franchising, YasnoRestaurants (Goryachiy Tsekh, Khochu Puri)
11:30 – 12:00
Support and training: what the franchisee pays for
• An effective corporate training system: in-person or online?
• How to minimize the costs of checking compliance with network standards?
• Franchisor's quality control department: how to make customers regular
• Why does a business choose a franchise approach to development, or what is usually included in a “subscription”?
• How to minimize the costs of checking compliance with network standards?
• Franchisor's quality control department: how to make customers regular
• Why does a business choose a franchise approach to development, or what is usually included in a “subscription”?

Nikita Shavlovsky
Head of the EuroAuto Academy
12:15 – 12:30
How to survive the first reporting and save your business: instructions for new franchisees
• SNO: How to choose? We will discuss all tax systems and show why for most beginning individual entrepreneurs, the simplified tax system “Income” is the simplest and most convenient option.
• Accounting and reporting: How not to get confused? We will explain in simple terms what payments and when you need to pay, what deadlines to submit reports to the Federal Tax Service and how to do it without mistakes. We will show the top mistakes of individual entrepreneurs that cost them money and nerves.
• Accounting: Do it yourself or not? We will analyze all the options: from independent management to the help of an accountant. We will also show how it works at Tochka Bank: everything is automatic.
• Document flow: Paper or digital? We will tell you why the future belongs to electronic documents, and how this will save you a lot of time right now.
• Accounting and reporting: How not to get confused? We will explain in simple terms what payments and when you need to pay, what deadlines to submit reports to the Federal Tax Service and how to do it without mistakes. We will show the top mistakes of individual entrepreneurs that cost them money and nerves.
• Accounting: Do it yourself or not? We will analyze all the options: from independent management to the help of an accountant. We will also show how it works at Tochka Bank: everything is automatic.
• Document flow: Paper or digital? We will tell you why the future belongs to electronic documents, and how this will save you a lot of time right now.

Ksenia Shubnikova
Leading expert in online accounting and electronic document management at Tochka Bank

Daria Dovbych
Leading expert of online accounting and electronic document management at Tochka Bank
12:30 – 12:45
"Is Bitcoin Mining More Profitable Than Buying Bitcoin?"
- Historical profitability of mining
- profitability of investment in buying bitcoin
- comparison with other franchises
- Legalization of mining in the Russian Federation

Snezhana Shevtsova
Commercial Director of R7miner
12:45 – 13:00
Break
13:00 – 13:30
How to Luanch a Business: a Guide for beginners
- Analysis of the main fears of beginning entrepreneurs
- How to determine your niche without experience
- Selecting the optimal form of taxation
- What measures of state support can be used

Victoria Lapina
franchisee of Sahar&Vosk
13:30 – 14:00
How to choose a franchise?
• Key criteria for a quality franchise
• What questions to ask the franchisor during negotiations
• What to ask yourself before buying a franchise
• What questions to ask the franchisor during negotiations
• What to ask yourself before buying a franchise

Alena Velizhanskaya
Franchising consultant, EMTG (Buybrand Expo)
14:00 – 14:15
break
14:15 – 14:30
Visual Identity as a Factor in Successful Franchise Development: How Corporate Identity Creates Additional Value and Trust
• How visual identity influences the perception of a franchise and increases its market value
• The importance of corporate standards for sustainable brand perception among partners and consumers
• The role of retail outlet design and communication environment in supporting uniform service standards
• Real cases of implementing visual solutions and their impact on franchisee success
• Recommendations for creating a unique brand platform for franchises

Anna Sobyanina
Managing Partner of the integrated marketing and branding agency A.STUDIO (Novosibirsk, Moscow)
15:00 – 16:30
From Dream to Success: A Step-by-Step Guide to Opening Your Dream Restaurant Franchise
A session for those who are choosing a franchise in the catering industry or comparing opening a cafe, for example, with launching a beauty salon.
Chicken or the egg: paying a lump sum or coordinating the premises?
When opening a restaurant under a franchise, there are always these two steps. Which one comes first? Let's discuss the practices accepted in the restaurant market.
Speakers will discuss:
Chicken or the egg: paying a lump sum or coordinating the premises?
When opening a restaurant under a franchise, there are always these two steps. Which one comes first? Let's discuss the practices accepted in the restaurant market.
Speakers will discuss:
- Economics of the restaurant business: how an entrepreneur makes money;
- Quality control and compliance with standards in catering: tools, technologies, regulations;
- Automation of the restaurant business: an expensive pleasure or an investment in increasing profits?
- Recruitment and management of personnel in the catering industry: where to look, who to hire, how to train and motivate?
- Other topics at the discretion of the session participants, revealing the essence of a successful business in the catering segment.

Alexander Nazarov
leader of the MYBOX franchise direction

Maxim Mankash
CEO of LLC and founder of the brand "BIRZHEVIK"

Irina Sidorova
Founder of the consulting company FranChance, expert in franchise developmen

Vladimir Karakotov
Commercial Director, "Medaikatalog"
16:45 – 17:00
Scaling through franchising: growth points, investment opportunities and promising niches
Vasil Gazizulin
co-founder of Topfranchise
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October 2
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11:00 – 12:00
SPEED DATING
A series of speed dating between franchisors and franchisees.
10 franchisors from various segments. 40 franchisees.
10 franchisors from various segments. 40 franchisees.
Service segment:
Punkt E - 1 million - 3 million ₽
ROBBO - 1 million - 3 million ₽
Stakhanovets.rf - 3 million - 10 million ₽ | 10 million - 35 million ₽
Ra Life - 1 million - 3 million ₽ | 10 million - 35 million ₽ | 50 million - 100 million ₽
Retail segment:
METTA - 1 million - 3 million ₽
ONE PRICE - 1 million - 3 million ₽
Tsvetomania - 3 million - 10 million ₽
Anatomy of beer - 3 million - 10 million ₽
MIUZ DIAMONDS - 10 million - 35 million ₽
12:30 – 13:00
Practical Tips for Starting a Business: Lease Agreement
- Types of rental relations
- Lease agreement: what to pay attention to in order not to end up in the red
- What issues must be discussed with the landlord

Evgeniy Burdenyuk
Director General, "Otelit"
13:00 – 13:30
Recruiting and Managing Personnel: A Checklist for Beginning Entrepreneurs
- Channels for finding employees
- Training, motivation, mentoring programs
- Calculation of the working time fund
- Calculation of the standard number of employees

Irina Kulieva
HRD, FIT SERVICE
13:45 – 14:00
Pitfalls of Franchises: How to Avoid Failure and Choose a Profitable Business
• Real statistics on franchise survival: which niches are growing and which are closing en masse.
• Main financial mistakes and how to avoid them.
• Portrait of a successful franchise: what data should be taken into account when choosing
• Checklist for an entrepreneur: what numbers to look at and where to get data before buying a franchise.
• Main financial mistakes and how to avoid them.
• Portrait of a successful franchise: what data should be taken into account when choosing
• Checklist for an entrepreneur: what numbers to look at and where to get data before buying a franchise.

Mikhail Malyutin
Leader in the direction of creation and development of industry solutions, Alfa-Bank
14:00 – 14:15
How does a buyer differ on marketplaces and offline retail?
• Psychology of consumer behavior
• Shopping is a process, purchase is an action
• What exactly does a person buy - a product or something more?
• How does a marketplace user make a purchase decision?
• What comes first: offline consultation or choice on the marketplace?
Conclusions and trends
• Shopping is a process, purchase is an action
• What exactly does a person buy - a product or something more?
• How does a marketplace user make a purchase decision?
• What comes first: offline consultation or choice on the marketplace?
Conclusions and trends

Svetlana Beschastnova
General Director of Amstor LLC
14:15 – 14:30
Break
14:30 – 15:00
New Territories: When KRT and Franchising Work Together

Kristina Frantseva
Head of the Department for the Implementation of Partnership Projects of the A101 Group
Franchisee of the ZDRASTE Company
15:00 – 15:15
Break
15:15 – 16:30
From Idea to Profit: Your Personal Path to a Successful Franchise Services Business
A session for those who want to open a beauty salon, barbershop, kindergarten or other business in the service sector, as well as for those who compare different types of business.
The program includes:
The program includes:
- Analysis of niches and trends in the service sector: what is in demand among consumers;
- To hit the demand or to shape it? Pros and cons of each strategy;
- Financial model of business in the service sector: how much should be invested and how quickly will it pay off?
- Features of hiring and managing personnel in the service sector;
- Other topics at the discretion of the session participants.
How to make money on charging electric cars
• General trends in the electric car market in Russia
• Franchise of charging stations as a main business or additional income to the current business
• Business model using the example of the PUNKT E franchise
• General trends in the electric car market in Russia
• Franchise of charging stations as a main business or additional income to the current business
• Business model using the example of the PUNKT E franchise

Maria Markina
Head of franchising at Spirit. fitness

Alexander Alekseev
Head of the project group of the EuroAuto franchise network

Alexander Mironenko
Deputy General Director for Development, PUNKT E

Anna Rozhdestvenskaya
Director of the catalog franshiza.ru
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October 3
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11:45 – 12:00
Tax legislation news and current law enforcement practice
• How tax authorities identify business fragmentation
• Tax amnesty for fragmentation. Is it necessary to switch to the OSNO or open a new business.
• How to work effectively in the new conditions of applying VAT on the simplified tax system.
• Tax reform of 2026.
• Tax amnesty for fragmentation. Is it necessary to switch to the OSNO or open a new business.
• How to work effectively in the new conditions of applying VAT on the simplified tax system.
• Tax reform of 2026.

Dmitry Strelnikov
Managing partner of NFTK STRELNIKOV AND PARTNERS
12:00 - 12:30
Hard to find, easy to lose and impossible to forget
• Enough grumbling. Changing the strategy of working with zoomers
• Why zoomers leave quickly, and most importantly, what to do about it
• How to part ways so that employees remain ambassadors of your brand
• Building an effective team of zoomers. Yes, it's real
• Why zoomers leave quickly, and most importantly, what to do about it
• How to part ways so that employees remain ambassadors of your brand
• Building an effective team of zoomers. Yes, it's real

Alexey Polyakov
Owner of the confectionery "Tortishnaya" and the cafe «Zavtra, Kat»
12:45 – 13:00
Top 10 mistakes in buying and luanching a franchise
- Mistakes related to insufficient information about the franchise and the franchisor;
- Problems caused by insufficient adherence to the standards and instructions of the franchisor;
- Pitfalls of the franchise agreement.

Valery Narezhny
Ph.D., Advisor, Law Firm Gorodissky and Partners LLC
13:05 – 13:20
New franchise based on the flipping model – be the first to know!
• A business model that will always be relevant;
• How to make money by choosing a profitable property and on investment repairs;
• Business processes that have ensured the implementation of 900+ investment properties;
• Comparison of the flipping model with the risks in the classic type of business.
• How to make money by choosing a profitable property and on investment repairs;
• Business processes that have ensured the implementation of 900+ investment properties;
• Comparison of the flipping model with the risks in the classic type of business.

Alexander Krivov
CEO Flipping Point
13:20 – 13:35
Freedom franchise: invest from 220 thousand and receive dividends every month
- The electric transport market is growing rapidly — how to make money on it?
- Affordable entry — from 220,000 ₽: a franchise that is open to everyone
- Two formats: invest “without routine” or manage a full-fledged fleet
- RA LIFE — an ecosystem where freedom of movement turns into freedom of income

Valeriy Sterligov
Founder and CEO, RA LIFE
13:35 – 13:50
Franchise "Anatomy of Beer": the secret of business success
The brand representative speaks about the history of the brand, the advantages of the business model, the stages of launching a franchise and possible profits.

Vladimir Sdvizhkov
co-founder of "Anatomy of Beer"
13:50 – 13:55
ROBBO Club franchise - the same Russians who sold robots to the Japanese
About ROBBO in numbers
How to raise an innovative engineer from school
How to test the ROBBO Club franchise for free
How to raise an innovative engineer from school
How to test the ROBBO Club franchise for free

Andrey Kravtsov
Board Member of Directors of ROBBO JSC
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Ticket options
Ticket 'Business', 1-3 October
- Access to “Business” hall on 1-3 October
- Visit to the exhibition on on 1-3 October
- Materials from the speakers of the “Business” hall in electronic form after the event
- Access to 'Start' & 'By Your Own Rules' halls
34 000₽
Book
Ticket 'Business', 1 October
- Visit to the exhibition on 1-3 October
- Accwss to “Business” hall on 1 October
- Materials of the speakers of the “Business” hall in electronic form after the event on 1 October
- Access to business halls "Start" & "By Your Own Rules" on 1-3 October
15 000₽
Book
Ticket 'Business', 2 October
- Access to “Business” hall on 2 October
- Visit to the exhibition on 1-3 October
- Materials of the speakers of the “Business” hall of 2 October in electronic form after the event
- Access to 'Start' & "By Your Own Rules" forum halls on 1-3 October
15 000₽
Book
Other programs
The 2025 forum program is being formed. As soon as the information appears, we will open access for detailed viewing