PROGRAM OF THE “START” HALL
Business forum for beginning entrepreneurs without experience in business as well as for current businessmen who is considering buying a franchise.
Start Hall is available for all ticket categories.
Start Hall is available for all ticket categories.
October 1
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11:00 - 11:30
Interaction between the management company and the franchisee
Igor Farber
Managing Director of Sberbank PJSC
Anton Derkonos
Head of Palchiki
11:30 – 12:00
Support and training: what the franchisee pays for
• An effective corporate training system: in-person or online?
• How to minimize the costs of checking compliance with network standards?
• Franchisor's quality control department: how to make customers regular
• Why does a business choose a franchise approach to development, or what is usually included in a “subscription”?
• How to minimize the costs of checking compliance with network standards?
• Franchisor's quality control department: how to make customers regular
• Why does a business choose a franchise approach to development, or what is usually included in a “subscription”?
Nikita Shavlovsky
Head of the EuroAuto Academy
12:00 – 12:15
How to survive the first reporting and save your business: instructions for new franchisees
• SNO: How to choose? We will discuss all tax systems and show why for most beginning individual entrepreneurs, the simplified tax system “Income” is the simplest and most convenient option.
• Accounting and reporting: How not to get confused? We will explain in simple terms what payments and when you need to pay, what deadlines to submit reports to the Federal Tax Service and how to do it without mistakes. We will show the top mistakes of individual entrepreneurs that cost them money and nerves.
• Accounting: Do it yourself or not? We will analyze all the options: from independent management to the help of an accountant. We will also show how it works at Tochka Bank: everything is automatic.
• Document flow: Paper or digital? We will tell you why the future belongs to electronic documents, and how this will save you a lot of time right now.
• Accounting and reporting: How not to get confused? We will explain in simple terms what payments and when you need to pay, what deadlines to submit reports to the Federal Tax Service and how to do it without mistakes. We will show the top mistakes of individual entrepreneurs that cost them money and nerves.
• Accounting: Do it yourself or not? We will analyze all the options: from independent management to the help of an accountant. We will also show how it works at Tochka Bank: everything is automatic.
• Document flow: Paper or digital? We will tell you why the future belongs to electronic documents, and how this will save you a lot of time right now.
Ksenia Shubnikova
Leading expert in online accounting and electronic document management at Tochka Bank
12:25 – 14:00
Board of Directors: strategy and tactics of franchising development in 2025
Geopolitical changes continue to have a significant impact on the economy and create new challenges for business development. In the context of constant changes in the market environment, franchising companies face the task of maintaining the profitability of existing outlets and attracting new partners, while maintaining the attractiveness of the business for investment.
- How do franchise companies adapt to new conditions in order to maintain competitiveness and profit in the company?
- Possible growth points for the business. What new niches are opening up?
- What changes is the franchise model undergoing? Are there new types of relationships between the franchisor and the franchisee? How are network development formats and management practices changing?
- Transition to hybrid forms of management, digital transformation, automation of internal processes.
Tatiana Ovchinnikova
Director of FIT SERVICE
Ekaterina Soyak
CEO of EMTG, Founder оf еhe Buybrand Expo Franchise Exhibition
Igor Stoyanov
President and founder of the PERSONA network of image laboratories, president of the Association of Beauty Industry Entrepreneurs (APIK)
Mikhail Koltsov
Director of the Franchising Department of the Pyaterochka retail chain
Merab Useinashvili
Founder and Co-Owner of the OnePrice Coffee chain, co-owner of the Maximus Group of Companies
Melanya Sahakyan
Head of Retail and Assortment Analytics at SberAnalytics
14:15 – 14:45
Franchising in the age of AI: how the rules of the game are changing
Artificial intelligence (AI) has radically changed the approach to doing business. Technology permeates all stages of the franchise's lifecycle, from location selection to staff selection. How is AI transforming the franchise industry and what opportunities does it open up for franchise owners and franchisees? We will discuss it at the session:
- How artificial intelligence helps optimize procurement, marketing, and HR processes;
- How voice assistants and chatbots improve customer experience and increase sales;
- The use of AI to analyze sales data and optimize supplies.
Alexey Belov
Entrepreneur, Investor, AI Expert
Ivan Ivanov
Co-founder of BST. DIGITAL, leader of the AI club at the Atlanta Business Club
15:00 – 16:15
From Dream to Success: A Step-by-Step Guide to Opening Your Dream Restaurant Franchise
A session for those who are choosing a franchise in the catering industry or comparing opening a cafe, for example, with launching a beauty salon.
Chicken or the egg: paying a lump sum or coordinating the premises?
When opening a restaurant under a franchise, there are always these two steps. Which one comes first? Let's discuss the practices accepted in the restaurant market.
Speakers will discuss:
Chicken or the egg: paying a lump sum or coordinating the premises?
When opening a restaurant under a franchise, there are always these two steps. Which one comes first? Let's discuss the practices accepted in the restaurant market.
Speakers will discuss:
- Economics of the restaurant business: how an entrepreneur makes money;
- Quality control and compliance with standards in catering: tools, technologies, regulations;
- Automation of the restaurant business: an expensive pleasure or an investment in increasing profits?
- Recruitment and management of personnel in the catering industry: where to look, who to hire, how to train and motivate?
- Other topics at the discretion of the session participants, revealing the essence of a successful business in the catering segment.
Alexander Nazarov
leader of the MYBOX franchise direction
Maxim Mankash
CEO of LLC and founder of the brand "BIRZHEVIK"
Irina Sidorova
Founder of the consulting company FranChance, expert in franchise developmen
Vladimir Karakotov
Commercial Director, "Medaikatalog"
16:30 – 16:45
Scaling through franchising: growth points, investment opportunities and promising niches
Vasil Gazizulin
co-founder of Topfranchise
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October 2
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11:00 – 12:00
SPEED DATING
A series of speed dating between franchisors and franchisees.
10 franchisors from various segments. 40 franchisees.
10 franchisors from various segments. 40 franchisees.
Service segment:
Punkt E - 1 million - 3 million ₽
ROBBO - 1 million - 3 million ₽
Stakhanovets.rf - 3 million - 10 million ₽ | 10 million - 35 million ₽
Ra Life - 1 million - 3 million ₽ | 10 million - 35 million ₽ | 50 million - 100 million ₽
Retail segment:
METTA - 1 million - 3 million ₽
ONE PRICE - 1 million - 3 million ₽
Tsvetomania - 3 million - 10 million ₽
Anatomy of beer - 3 million - 10 million ₽
MIUZ DIAMONDS - 10 million - 35 million ₽
12:30 – 13:00
Recruiting and Managing Personnel: A Checklist for Beginning Entrepreneurs
- Channels for finding employees
- Training, motivation, mentoring programs
- Calculation of the working time fund
- Calculation of the standard number of employees
Irina Sedova
HRD, FIT SERVICE
13:00 – 13:30
Practical Tips for Starting a Business: Lease Agreement
- Types of rental relations
- Lease agreement: what to pay attention to in order not to end up in the red
- What issues must be discussed with the landlord
13:30 – 13:45
Pitfalls of Franchises: How to Avoid Failure and Choose a Profitable Business
• Real statistics on franchise survival: which niches are growing and which are closing en masse.
• Main financial mistakes and how to avoid them.
• Portrait of a successful franchise: what data should be taken into account when choosing
• Checklist for an entrepreneur: what numbers to look at and where to get data before buying a franchise.
• Main financial mistakes and how to avoid them.
• Portrait of a successful franchise: what data should be taken into account when choosing
• Checklist for an entrepreneur: what numbers to look at and where to get data before buying a franchise.
Mikhail Malyutin
Leader in the direction of creation and development of industry solutions, Alfa-Bank
14:00 – 14:45
Working only by the rules: franchisee control system
Working according to uniform standards is a key condition for the successful functioning of any franchise network. How to monitor compliance with the rules of hundreds of facilities located in different regions of the country? We will discuss it at the session:
- Legal mechanisms of influence: how to properly formalize contractual obligations in order to eliminate violations of standards and minimize possible conflicts;
- Standards compliance monitoring tools: an overview of methods and technical tools used to monitor compliance with corporate standards on the ground;
- Regional features: how to take into account the specifics of the regions (cultural and traditional differences) when monitoring the activities of franchisees;
- Mystery Shopper: How is this method used to assess compliance with quality and service standards;
- Automated control systems: experience in implementing IT solutions for remote monitoring of network points.
Roman Oreshkin
Managing Partner of Secret Kitchen
Dmitriy Bine
Head of development department, UIS
Elena Popova
Head of the franchising department of the MIUZ DIAMONDS jewelry house (JSC Moscow Jewelry Factory)
Alexander Stolbovsky
Leader of Moscow and St. Petersburg market development at Dodo Pizza
Artem Pavlenko
CEO of White Rabbit Family
15:00 – 15:30
New Territories: When KRT and Franchising Work Together
Vladislav Redkin
Founder of the Zdraste Coffee Shop Chain
Kristina Frantseva
Head of the Department for the Implementation of Partnership Projects of the A101 Group
15:40 – 16:40
From Idea to Profit: Your Personal Path to a Successful Franchise Services Business
A session for those who want to open a beauty salon, barbershop, kindergarten or other business in the service sector, as well as for those who compare different types of business.
The program includes:
The program includes:
- Analysis of niches and trends in the service sector: what is in demand among consumers;
- To hit the demand or to shape it? Pros and cons of each strategy;
- Financial model of business in the service sector: how much should be invested and how quickly will it pay off?
- Features of hiring and managing personnel in the service sector;
- Other topics at the discretion of the session participants.
How to make money on charging electric cars
• General trends in the electric car market in Russia
• Franchise of charging stations as a main business or additional income to the current business
• Business model using the example of the PUNKT E franchise
• General trends in the electric car market in Russia
• Franchise of charging stations as a main business or additional income to the current business
• Business model using the example of the PUNKT E franchise
Maria Markina
Head of franchising at Spirit. fitness
Alexander Alekseev
Head of the project group of the EuroAuto franchise network
Alexander Mironenko
Deputy General Director for Development, PUNKT E
Anna Rozhdestvenskaya
Director of the catalog franshiza.ru
16:40 - 16:55
How a franchise's reputation affects its revenue
Alena Egorova
Head of Sales Department, Pinbox
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October 3
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11:30 – 11:45
A BUSINESS FOR DECADES
Which niche, where the customer lifespan is 5-7 years, will continue to grow in the next 10 years?
Speech highlights:
• The digitalization of life: how will it impact people?
• The skills of the future that need to be developed today
• How we are improving people's lives in the era of total digitalization.
Speech highlights:
• The digitalization of life: how will it impact people?
• The skills of the future that need to be developed today
• How we are improving people's lives in the era of total digitalization.
Alexander Sidenko
Founder of the SidJem dance studio
11:45 – 12:00
Tax legislation news and current law enforcement practice
• How tax authorities identify business fragmentation
• Tax amnesty for fragmentation. Is it necessary to switch to the OSNO or open a new business.
• How to work effectively in the new conditions of applying VAT on the simplified tax system.
• Tax reform of 2026.
• Tax amnesty for fragmentation. Is it necessary to switch to the OSNO or open a new business.
• How to work effectively in the new conditions of applying VAT on the simplified tax system.
• Tax reform of 2026.
Dmitry Strelnikov
Managing partner of NFTK STRELNIKOV AND PARTNERS
12:00 - 12:30
Hard to find, easy to lose and impossible to forget
• Enough grumbling. Changing the strategy of working with zoomers
• Why zoomers leave quickly, and most importantly, what to do about it
• How to part ways so that employees remain ambassadors of your brand
• Building an effective team of zoomers. Yes, it's real
• Why zoomers leave quickly, and most importantly, what to do about it
• How to part ways so that employees remain ambassadors of your brand
• Building an effective team of zoomers. Yes, it's real
Alexey Polyakov
Owner of the confectionery "Tortishnaya" and the cafe «Zavtra, Kat»
12:45 – 13:00
Top 10 mistakes in buying and luanching a franchise
- Mistakes related to insufficient information about the franchise and the franchisor;
- Problems caused by insufficient adherence to the standards and instructions of the franchisor;
- Pitfalls of the franchise agreement.
Valery Narezhny
Ph.D., Advisor, Law Firm Gorodissky and Partners LLC
13:05 – 13:20
New franchise based on the flipping model – be the first to know!
• A business model that will always be relevant;
• How to make money by choosing a profitable property and on investment repairs;
• Business processes that have ensured the implementation of 900+ investment properties;
• Comparison of the flipping model with the risks in the classic type of business.
• How to make money by choosing a profitable property and on investment repairs;
• Business processes that have ensured the implementation of 900+ investment properties;
• Comparison of the flipping model with the risks in the classic type of business.
Alexander Krivov
CEO Flipping Point
13:20 – 13:35
Freedom franchise: invest from 220 thousand and receive dividends every month
- The electric transport market is growing rapidly — how to make money on it?
- Affordable entry — from 220,000 ₽: a franchise that is open to everyone
- Two formats: invest “without routine” or manage a full-fledged fleet
- RA LIFE — an ecosystem where freedom of movement turns into freedom of income
Valeriy Sterligov
Founder and CEO, RA LIFE
13:35 – 13:50
Franchise "Anatomy of Beer": the secret of business success
The brand representative speaks about the history of the brand, the advantages of the business model, the stages of launching a franchise and possible profits.
Vladimir Sdvizhkov
co-founder of "Anatomy of Beer"
13:50 – 13:55
ROBBO Club franchise - the same Russians who sold robots to the Japanese
About ROBBO in numbers
How to raise an innovative engineer from school
How to test the ROBBO Club franchise for free
How to raise an innovative engineer from school
How to test the ROBBO Club franchise for free
Andrey Kravtsov
Board Member of Directors of ROBBO JSC
14:00 - 14:15
Flexible payment options
Irina Bannikova
Head of Branch of Payment Services, OTP Bank
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The 2025 forum program is being formed. As soon as the information appears, we will open access for detailed viewing