PROGRAM OF THE “reality” HALL

"Reality" Hall — a dedicated track where franchising is examined without gloss. The agenda covers franchisee economics, tax compliance, conflict resolution, and real partner testimonials. Speakers — all top-tier experts and industry leaders — will share battle-tested strategies, AI-powered automation workflows, and actionable growth levers for 2026.

Target audience:

• Current franchisors — to benchmark operational models and gain peer insights
• Prospective franchisees — to assess the full risk–reward landscape pre-entry
• Investors — to get an unvarnished view of unit economics and ROI fundamentals
• Management companies — receive candid, unfiltered feedback directly from the field


"Reality" Hall is available for all ticket categories. 
September 30
Program is in progress
11:00 - 17:00
Start Hall Business program
Ticket options
Ticket 'Business', September 29 - October 1
  • Access to “Business” hall on 1-3 October
  • Visit to the exhibition on on 1-3 October
  • Materials from the speakers of the “Business” hall in electronic form after the event
  • Access to 'Start' & 'By Your Own Rules' halls
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5 000₽
VIP ticket October 1–3ᵗʰ
  • Access to the expo on 1-3 October
  • Personal manager: will meet you at the entrance to the exhibition, conduct a short tour of the exhibition, answer question
  • Assistance in organizing meetings with exhibition participants to conduct negotiations on the potential purchase of a franchise / investment in business (up to 5 meetings per day at the level of company management)
  • Access to the VIP room: wi-fi, drinks, snacks, place for relaxation and negotiations
  • Access to all forum halls
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20 000₽
Book