International
Franchise Exhibition BUYBRAND
EXPO
EXPO
Gain your business momentum with BuyBrand
29.09
01.10.2026
Moskva, Verhnyaya alleya, 6c1
Timiryazev Centr
170+
Exhibitors
Franchises, B2B companies, investment projects participate in the exhibition
5086
Attendees
Experienced, beginning and future franchisors and franchisees, investors, top managers, business owners
110
Speakers
Company founders, top managers and experts from different areas of business
2
Forum tracks
Business forum for franchisors and franchisees
22
Years of experience
Buybrand Expo has been held since 2003, it is the largest event in the filed of franchising in Russia and CIS
Early booking for BUYBRAND 2026!
Best locations and favourable terms of participation
Book a stand
BuyBrand Expo 2026
Invest in your success
Scale your franchise network
Communicate with like-minded people
Find ideas for business and investment
Expand your B2B partner base
Conquer new regions
Gain knowledge
How it was
Exhibitors
At BuyBrand Expo you can find all types of franchise business concepts – restaurants, cafes, shops, b2c services, manufactures with the scope of investments ranging from € 10 000 to 900 000.
Among exhibitors 2025
Business Forum
The 2025 forum program is being formed. As soon as the information appears, we will open access for detailed viewing
Among speakers
The speakers of the Business Forum are professionals in their field and international class specialists.
Tatiana Ovchinnikova
Director of FIT SERVICE
Leonid Dovbenko
Founder of Open Service, Docsinbox, Revvy, Pointer, GetKiosk, member of the board of directors of Dodo Brands
Ekaterina Soyak
CEO of EMTG, Founder оf еhe Buybrand Expo Franchise Exhibition
Alexander Dolgov
Entrepreneur, investor and expert in the field of franchising
Maria Lapuk
Founder of VINCI Agency, co-owner of Inc. magazine
Nikita Airapetov
CFO of Burger King
Nelly Fortunatova
Head of Analytics and Forecasting, Azbuka Vkusa
Alexander Stolbovsky
Leader of Moscow and St. Petersburg market development at Dodo Pizza
Igor Stoyanov
President and founder of the PERSONA network of image laboratories, president of the Association of Beauty Industry Entrepreneurs (APIK)
Testimonials
Sergey Aleksandrov
Head of Franchise Line Development, Magnit
“
BuyBrand is a reputational exhibition. Any company that takes its franchise development seriously must be here. This is an international exhibition; we get solid experience here. We evaluate franchise market and it is just cool after all. 
Dmitriy Yeshko
Business Director, Spirit.Fitness
“
BuyBrand, as the key franchising exhibition in the country, inevitably comes to our attention. Here you have an opportunity to present your product to a wide audience. BuyBrand has something that other operators do not have - coverage, mass appeal and professionalism. You are the best in your market. 
Mikhail Koltsov
Franchise Director, Retail Chain “Pyaterochka”
“
We refused to participate in other exhibitions and stayed only with BuyBrand. A lot of potential partners-franchisees gather here as well as exhibitors, which is also useful for us to see what is happening on the market. I think that there is no cooler and grander exhibition than BuyBrand Expo. 
Aleksey Lokontsev
Serial Entrepreneur, Founder of "TOPGUN", "COLIZEUM". "TOPRACING"
“
If you do not participate at Buybrand you’ve lost business competition. We’ve collected over 120 potential buyers only for this product during two days. I think it is a great result. 
Aleksandr Zolotarev
Franchise Director of Vietnam café chain “PhoBo”
“
We are at BuyBrand for the first time and we already have more than 50 enquiries by 3 p.m. There are a lot of people here. I've already talked to visitors from Murmansk, Penza, Samara, Arkhangelsk - I can't even remember all the cities people have come from. 
Pavel Turaev
Head of Franchise Line Development, Carl’s Jr. in Russia
“
This is part of my life, part of my job, I come here with great pleasure and try to make my booth, my product to be the best here. 
Sergey Rumyantsev
Founder OnePriceCoffee
“
The best, the largest and the only place where you can present your franchise and what is the most important – to sell it. 
Maksim Spiridonov
Founder Reforma Business Club, Wonder Family, Netologia and Foksford
“
Any such meeting gives an opportunity to look around. We live driven by stimulus-response, based on reflexes, and this event is a chance to find yourself in new environment, new circumstances that stimulate us to something new, to rethink our strategies in business and life. News
Frequently asked questions
Dates and Venue
October 01, 10:00 — 18:00
October 02, 10:00 — 18:00
October 03, 10:00 — 16:00
Timiryazev Center, Vavilov Pavilion. Moscow, Verkhnyaya alley, 6c1
October 02, 10:00 — 18:00
October 03, 10:00 — 16:00
Timiryazev Center, Vavilov Pavilion. Moscow, Verkhnyaya alley, 6c1
Registration
To visit the exhibition, you need to purchase a ticket. You can do it at the registration desk at the entrance to the pavilion during the working hours of the exhibition.
Accommodation
The nearest hotels to the exhibition center:
TOWER Park, Dmitrovskoe shosse, 27.
Sheremetyevo Park Hotel, 32 Vuchetich St..
Novotel Moscow Center, 23 Novoslobodskaya St.
Maxima Irbis Hotel, 1 Gostinichnaya St.
Learn more about hotels and how to get there
TOWER Park, Dmitrovskoe shosse, 27.
Sheremetyevo Park Hotel, 32 Vuchetich St..
Novotel Moscow Center, 23 Novoslobodskaya St.
Maxima Irbis Hotel, 1 Gostinichnaya St.
Learn more about hotels and how to get there
Our partners
About organizer
124
exhibitions and forums
were organized during 22 years in Russia, Georgia and Kazakhstan
7261
companies
from more than 50 countries participated in our events
424000
attendees
entrepreneurs, business owners, investors from all over the world visited our exhibitions and forums