BUYBRAND EXPO 2017

BUYBRAND ExpoBUYBRAND EXPO 2017

BUYBRAND EXPO 2017

2023

BUYBRAND EXPO 2017

In 2017 BUYBRAND Expo celebrated its 15th anniversary. The Expo featured 230 brands from 24 countries. Over 8000 visits were registered during three days at the Expo. Each participant collected from 60 up to 400 contacts of potential partners. Nearly 300 entrepreneurs visited International Business Forum “Franchising in Russia” and two specialized educational schools for retailers and future franchisers.

VIDEO

PHOTO

230

Participants

8000+

Visitors

40+

Speakers

30+

Countries

Investment potential

Total investment potential of visitors exceeds $1 billion.

Sector of interest

*Total amount exceeds 100% as visitors could chose more than one option

Общие показатели
сферы интересов

SERVICES
HORECA
MANUFACTURING
RETAIL

Franchise concepts
by sector

230 brands from 24 countries participated in BUYBRAND Expo-2017

Services
HORECA
B2B SERVICES
RETAIL

Geography of visitors

Moscow region58%

Volga Federal District9%

Central Federal District7%

Northwestern Federal District5%

Southern Federal District5%

Foreign Countries*6%

Ural Federal District4%

Siberian Federal District3%

North Caucasian Federal District1,5%

Far Eastern Federal District1,5%

* Kazakhstan, Uzbekistan, Armenia,Ukraine, Azerbaijan, Turkey, Tajikistan, Israel, UAE, Belgium, Kirgizstan, Hungary, Spain and others.

Franchise concepts
by sector

230 brands from 24 countries participated in BUYBRAND Expo-2017

SERVICES
HORECA
B2B SERVICES
RETAIL

Concepts
by investment

Less than
15 000 $

28%

15 000 $ -
45 000 $

27%

45 000 $ -
150 000 $

27%

150 000 $ -
500 000 $

14%

Over
500 000 $

To have a platform like BUYBRAND Expo is very good. We were extremely pleased, especially on the first day, when we had a lot of qualified people on our stand. Those were people, capable of opening not only a single unit, but multiple ones. We are going to participate in BUYBRAD Expo.

Benjamin Simon

Vice-President, International development Carl’s Junior

I’m impressed with BUYBRAND this year! We’re very pleased with contacts we’ve gained here. It has also become essential meeting point not only for new franchising partners, but our existing network. So, we have visitors from all parts of Eastern Europe, because BUYBRAND – is number one in that region.

Andrew Withers

Southern Fried Chicken, Founder

It’s a third time we’re coming to BUYBRAND Expo, and it’s always special for us, because usually we go to hotel-themed exhibitions. Here we’re surrounded by different concepts and it’s very interesting for potential hotel-owners because you can use some of the complete solutions in tour hotel. Also, here we can get a lot of interesting leads in a short period of time.

Christian Michel

Vice President Development Central & Eastern Europe, Wyndham Hotel Group

I’d like to say, that such exhibition as BUYBRAND Expo is important for the whole market. During the years we’re coming here, we see that a lot of potential clients are coming here to find new concepts, brands. So, I want BUYBRAND to exist for a long time, so we can promote our products.

A Reinhold Sherf

COFFEESHOP COMPANY, Founder

BUYBRAND Expo is a very interesting, live and dynamic exhibition. Here we can meet a lot of different people. For example, I got acquainted with an entrepreneur from India who was looking for a franchise to open in his native country.

Aleksandr Mekhrishvili

Business Development Director for Cofixin Russia

We have been participating in BUYBRAND Expo for a few years already and we are very pleased with the audience. We have already opened a few franchise shops with partners that we had met on the previous expo and we believe that this year will be even more productive.

Friedrich Naumann

Director General,Tamaris

Geography of brands

Austria, Great Britain, Hungary, Germany, Israel, Ireland, Italy, Kenia, Cyprus, China, Lithuania, Morocco, Republic of Belarus, Southern Korea, Russia, USA, Turkey, Ukraine, Finland, France, Croatia, Czech Republic, Sweden, Japan

The investment range of the concepts presented from 0.6 to
800 million rub.