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BUYBRAND EXPO 2018
16th International Franchise Exhibition BUYBRAND Expo

16th International franchise exhibition BUYBRAND Expo took place on September 10-12, 2018 in Moscow. The Expo featured 204 brands from 17 countries. 8962 visits were registered during three days at the Expo. Each participant collected up to 500 contacts of potential partners. Over 300 entrepreneurs visited International Business Forum “Franchising in Russia”.

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PHOTO
Investment potential
Total investment potential of visitors exceeds $1 billion.
Sector of interest
*Total amount exceeds 100% as visitors could chose more than one option
Sector of interest
  • SERVICES
  • HORECA
  • MANUFACTURING
  • RETAIL
Franchise concepts
by sector
204 brands from 17 countries participated in the Expo. National brands were represented by 20 cities from Kaliningrad to Krasnoyarsk.
  • Services
  • HORECA
  • B2B SERVICES
  • RETAIL
Geography of visitors
All Russian regions – 93%
Foreign countries* – 7%
Moscow 60%
Central Federal District7%
Privoljskiy Federal Region8%
Siberian Federal Region3%
North-Western Federal Region5%
North-Caucasian Federal Region1%
Southern Federal Region4%
Ural Federal Region3%
Far Eastern Federal District2%
* Kazakhstan, Uzbekistan, Armenia,Ukraine, Azerbaijan, Turkey, Tajikistan, Israel, UAE, Belgium, Kirgizstan, Hungary, Spain and others.
Franchise concepts
by sector
204 brands from 17 countries participated in the Expo. National brands were represented by 20 cities from Kaliningrad to Krasnoyarsk.
  • SERVICES
  • HORECA
  • B2B SERVICES
  • RETAIL
To have a platform like BUYBRAND Expo is very good. We were extremely pleased, especially on the first day, when we had a lot of qualified people on our stand. Those were people, capable of opening not only a single unit, but multiple ones. We are going to participate in BUYBRAD Expo-2018.
Benjamin Simon
Benjamin Simon

Vice-President, International development Carl’s Junior

I’m impressed with BUYBRAND this year! We’re very pleased with contacts we’ve gained here. It has also become essential meeting point not only for new franchising partners, but our existing network. So, we have visitors from all parts of Eastern Europe, because BUYBRAND – is number one in that region.
Andrew Withers
Andrew Withers

Southern Fried Chicken, Founder

It’s a third time we’re coming to BUYBRAND Expo, and it’s always special for us, because usually we go to hotel-themed exhibitions. Here we’re surrounded by different concepts and it’s very interesting for potential hotel-owners because you can use some of the complete solutions in tour hotel. Also, here we can get a lot of interesting leads in a short period of time.
Christian Michel
Christian Michel

Vice President Development Central & Eastern Europe, Wyndham Hotel Group

I’d like to say, that such exhibition as BUYBRAND Expo is important for the whole market. During the years we’re coming here, we see that a lot of potential clients are coming here to find new concepts, brands. So, I want BUYBRAND to exist for a long time, so we can promote our products.
A Reinhold Sherf
A Reinhold Sherf

COFFEESHOP COMPANY, Founder

BUYBRAND Expo is a very interesting, live and dynamic exhibition. Here we can meet a lot of different people. For example, I got acquainted with an entrepreneur from India who was looking for a franchise to open in his native country.
Aleksandr Mekhrishvili
Aleksandr Mekhrishvili

Business Development Director for Cofixin Russia

We have been participating in BUYBRAND Expo for a few years already and we are very pleased with the audience. We have already opened a few franchise shops with partners that we had met on the previous expo and we believe that this year will be even more productive.
Friedrich Naumann
Friedrich Naumann

Director General,Tamaris

Geography of brands
Great Britain, Italy, Japan , France , Kazakhstan, Spain, Southern Korea, Germany, Belarus, Finland, Turkey, Israel, Switzerland, Swiss, USA, Russia, Croatia
The investment range of the concepts presented from 0.6 to
800 million rub.