BUYBRAND EXPO 2021

BUYBRAND ExpoBUYBRAND EXPO 2020

BUYBRAND EXPO 2021

2023

19th International Franchise Exhibition BUYBRAND Expo

BUYBRAND Expo has been held since 2003. It is the largest franchise event in Russia and Eastern Europe. In 2021 it gathered 180 local and international brands and 7k+ visitors from all over Russia and abroad. Over 70% of visitors have at their disposal more than $800 million of protentional investments in total.

VIDEO

PHOTO

180

brands

7 015

visitors

speakers

Russian regions

Investment potential

Total investment potential of visitors exceeds $1 billion.

Sector of interest

*Total amount exceeds 100% as visitors could chose more than one option

Sector of interest

SERVICES
HORECA
MANUFACTURING
RETAIL

Franchise concepts
by sector

160 companies from 28 regions of Russia participated in the Exhibition. 12 regions were presented at collective booths due to the support of regional authorities.

Services
HORECA
B2B SERVICES
Manufacture
RETAIL

Geography of visitors

Foreign countries* – 2%

Moscow 62%

Central Federal District8%

Privoljskiy Federal Region7%

Siberian Federal Region4%

North-Western Federal Region5%

North-Caucasian Federal Region2%

Southern Federal Region5%

Ural Federal Region4%

Far Eastern Federal District2%

Franchise concepts
by sector

180 brands from 5 countries participated in the Expo. National brands were represented by 20 cities from Kaliningrad to Krasnoyarsk.

SERVICES
HORECA
B2B SERVICES
Manufacture
RETAIL

Visitor’s Profile

Potential franchisee / master franchisee

62%

Potential franchisor

Franchiser / Master franchisee

Provider

11%

Investor

Franchisee

Geography of brands

Regional franchises were presented at 12 collective booths from Omsk, Irkutsk, Novosibirsk, Astrakhan, Kursk, Saratov, Voronezh regions, as well as from Udmurtia, Yakutia, Altai, Krasnoyarsk and Primorsky territories. In total franchise concepts were presented from 28 Russian regions.

The investment range of the concepts presented from € 10 000 to
900 000