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BUYBRAND EXPO 2022
20th International Franchise Exhibition BUYBRAND Expo

20th international franchise exhibition BuyBrand Expo was held in Moscow on September 27-29, 2022 in Expocentre. 170 companies from 23 regions of Russia presented their franchise models and B2B products and services. Over 3500 entrepreneurs from all over Russia visited the Expo. 20+ seminars and master-classes were performed by 73 business owners and experts during business program.

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Investment potential
Total investment potential of visitors exceeds $1 billion.
Sector of interest
*Total amount exceeds 100% as visitors could chose more than one option
Sector of interest
  • SERVICES
  • HORECA
  • MANUFACTURING
  • RETAIL
  • Real Estate
  • Other
Franchise concepts
by sector
170 companies from 28 regions of Russia participated in the Exhibition. 8 regions were presented at collective booths due to the support of regional authorities.
  • Service franchises
  • HoReCa Franchises
  • B2B companies
  • Manufacturing franchises
  • Retail franchises
Geography of visitors
Foreign countries* – 1%
Moscow 68%
Central Federal District7%
Privoljskiy Federal Region7%
Siberian Federal Region4%
North-Western Federal Region5%
North-Caucasian Federal Region1%
Southern Federal Region2%
Ural Federal Region2%
Far Eastern Federal District2%
Exhibitors
by business sector
170 brands from 23 regions of Russia participated in the Expo. National brands were represented by 20 cities from Kaliningrad to Krasnoyarsk.
  • Service franchises
  • HoReCa Franchises
  • B2B companies
  • Manufacturing franchises
  • Retail franchises
Aim of visit
To find a franchise and get acquainted with franchise business
71%
To find B2B services and products
18%
To sell a franchise
6%
To offer services for business
5%
Geography of brands
Regional franchises were presented at 12 collective booths from Omsk, Irkutsk, Novosibirsk, Astrakhan, Kursk, Saratov, Voronezh regions, as well as from Udmurtia, Yakutia, Altai, Krasnoyarsk and Primorsky territories. In total franchise concepts were presented from 28 Russian regions.
The investment range of the concepts presented from € 10 000 to
900 000