BUYBRAND EXPO 2023
21th International Franchise Exhibition BUYBRAND Expo
21st international franchise exhibition BuyBrand Expo was held in Moscow on September 26-28, 2023 in Expocentre. 170 companies from 4 countries and 17 regions of Russia presented their franchise models and B2B products and services. Over 4100 entrepreneurs from all over Russia and nearby countries visited the Expo. 190 entrepreneurs attended Franchise Business Forum.
170
brands
4 137
visitors
190
forum participants
17
Russian regions
Investment potential
Total investment potential of visitors exceeds $1 billion.
Sector of interest
*Total amount exceeds 100% as visitors could chose more than one option
Sector of interest
- SERVICES
- HORECA
- MANUFACTURING
- RETAIL
- Other
Franchise concepts
by sector
by sector
170 companies from 28 regions of Russia participated in the Exhibition. 8 regions were presented at collective booths due to the support of regional authorities.
- Service franchises
- HoReCa Franchises
- B2B companies
- Manufacturing franchises
- Retail franchises
Geography of visitors
Foreign countries* – 2%
Moscow 63%
Central Federal District7%
Privoljskiy Federal Region8%
Siberian Federal Region5%
North-Western Federal Region4%
North-Caucasian Federal Region1%
Southern Federal Region5%
Ural Federal Region3%
Far Eastern Federal District2%
Exhibitors
by business sector
by business sector
170 brands from 4 countries (Turkey, Republic of Belarus, Russia and Brazil) participated in the Expo. National brands were represented by 17 regions from Kaliningrad to Krasnoyarsk.
- Service franchises
- HoReCa Franchises
- B2B companies
- Manufacturing franchises
- Retail franchises
Aim of visit
To find a franchise and get acquainted with franchise business
71%
To find B2B services and products
18%
To sell a franchise
6%
To offer services for business
5%
Geography of brands
Regional franchises were presented at 12 collective booths from Omsk, Irkutsk, Novosibirsk, Astrakhan, Kursk, Saratov, Voronezh regions, as well as from Udmurtia, Yakutia, Altai, Krasnoyarsk and Primorsky territories. In total franchise concepts were presented from 17 Russian regions.
The investment range of the concepts presented from € 10 000 to
900 000
900 000
Founder, OnePriceCoffee
Managing Partner, STARS COFFEE
Co-founder, Restart Vasilchuk Brothers restaurant holding
Funder, 4hands
Multi-profile entrepreneur