BUSINESS HALL PROGRAM
November 5
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10:00–11:00
Registration, Welcome coffee
11:00–12:15
Growth Points for Business in New Conditions
- Investment attractiveness of Russian regions and tourism development. What do regions expect from business?
- Business support by the SME corporation
- What can business offer to regions for tourism development?
- Preferential lending programs
Anastasia Kozlova
General Director of Avtodor-Development LLC
Olga Filipenkova
Managing Director of the ANO Center for Tourism Development in the Polar Urals
Elena Yakusheva
Deputy Minister of Tourism of the Yaroslavl Region
Ekaterina Soyak
CEO of EMTG, Founder оf еhe Buybrand Expo Franchise Exhibition
Aleksey Gusev
acting Minister of Trade and Services of the Republic of Bashkortostan
Maxim Astapenkov
Head of the Regional Development Directorate of SME Corporation JSC
12:30 - 13:00
Leadership and connection between generations
Vladislava Drutko
Ph.D., neuropsychologist, certified international master trainer, specialist in human resources management
13:15–14:30
The Struggle for Personnel. Where to Find and How to Keep?
- How can business attract new candidates in a changing labor market?
- How to effectively build a motivation system to make it a win-win situation both for employee and the employer?
- How can an entrepreneur find a balance in a situation where the growth of companies' operating profits does not keep pace with the growth of the market wage level?
- Outsourced staff
- How to keep Gen Z happy at work?
Irina Kulieva
HRD, FIT SERVICE
Alexander Kroitor
Development Director of the Family Garden Restaurant Holding
Natalya Golovanova
Head of the SuperJob Research Center
Maria Lobanova
CEO of the Recruiting Platform TenHunter, HRD of the Business Social Network TenChat
Roman Krrinzhin
HR Director and Director of Strategic Development, MIUZ, Candidate of Economic Sciences
14:30 –15:00
Coffee Break
15:00–16:15
Search for New Formats and Development Points in HoReCa, Retail and Services
- Consumer demand for new concepts
- Migration to new formats
- Collaboration concepts and profitability of new formats
Anatoly Makarov
Director for Network Development, Real Estate and Operations, Magnit
Blazej Bernard Reiss
CEO Cofix Global
Evgenia Kachalova
Serial Entrepreneur and Founder of the Bazar Family Restaurant Group
Dmitry Ieshko
Business Director, Spirit Fitness
Elena Levchenko
Commercial director for franchising, Federal chain of bars “Hands up! Bar", "Evgenich"
Igor Stoyanov
President and founder of the PERSONA network of image laboratories, president of the Association of Beauty Industry Entrepreneurs (APIK)
Bair Balzhinimaev
Head of micro-small business at TOT LLC Sberanalytics
16:30 - 17:30 - Круглый стол
How to create an effective marketing strategy
Round table
- How to attract and retain a clien
- Marketning tools: loyalty programs, special offers
- How to effectively combine different marketing tools
- How to work with young audience and make it a part of your brand
- Is it possible to promote a franchise without promoting a brand?
- Creativity & System: what to choose? Who to hire and what to bet on?
- Marketing-Z. How to build communications and advertising if your target audience is zoomers
Lana Badu
Owner of Fish&Fish Marketing Agency, Marketer, Photographer
Denis Kulakov
General director, Bernd4Rent
Olga Tarakanova-Pronina
Director of Marketing and PR PRO.Khinkali by Novikov group
Andrey Konnov
Founder and CEO of the communications agency KONNOV MEDIA
Ksenia Akhmatova
senior product marketer of the Goods vertical, Avito
16:30 - 17:30 - Круглый стол
Features and prospects of locations in residential complexes
Round Table
Vladislav Redkin
Founder of the Zdraste Coffee Shop Chain
Lada Bulavitskaya
Founder RetailTrust
Tatyana Kozlova
Deputy General Director for commercial real estate, Astrum Real Estate
Svetlana Yarova
Partner and Director of the Brokerage Department at RRG
Kristina Frantseva
Head of the implementation of partnership projects at A101 Group of Companies
16:30 - 17:30 - Круглый стол
Tax sysm in 2025: upcoming changes
Round table
Alexey Nekrasov
Development director of Legikon-Pravo LLC, expert in tax practice and bankruptcy practice
16:30 - 17:30 - Круглый стол
From the perfect location to the dream team. How can artificial intelligence help franchisees scale their businesses in 2024?
Practical cases on the implementation of AI in franchising business.
How to use artificial intelligence:
- Choose the optimal location for new points?
- Create the perfect presentation for your brand?
- Check the financial model and profitability?
- Analyze risks in contracts with partners?
- Strengthen marketing and sales?
- Accelerate the formation of a strong team?
How to use artificial intelligence:
- Choose the optimal location for new points?
- Create the perfect presentation for your brand?
- Check the financial model and profitability?
- Analyze risks in contracts with partners?
- Strengthen marketing and sales?
- Accelerate the formation of a strong team?
Ivan Ivanov
IT entrepreneur, AI expert, founder of BST Digital, Faculty of Mechanics and Mathematics at Moscow State University, winner of the GSEA competition
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Ticket Business on November 5ᵗʰ
- Visit to the exhibition on November 5–7ᵗʰ
- Visit to the business program in the “Business” hall on November 5ᵗʰ
- Materials from the speakers of the “Business” hall in electronic form after the event on November 5ᵗʰ
- Access to the Business lounge on November 5ᵗʰ: wi-fi, work/meeting space, drinks, snacks
- Discount on Afterparty ticket — 15%
21 000₽
25 000 ₽
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