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BUSINESS HALL PROGRAM

The program of the Business Hall on October 1 and 2 will be of primary interest to current franchisers, business owners, and investors.

The program on October 3 will be more suitable for beginning franchisers and companies that are just planning to launch a franchise business.

Business Hall is available for all ticket categories except the Start ticket.
October 1
11:00-11:45
Analysis of the economic situation in Russia. Forecast of economic prospects
Special guest of the forum
12:00-13:15
Board of Directors: strategy and tactics of franchising development in 2025
Geopolitical changes continue to have a significant impact on the economy and create new challenges for business development. In the context of constant changes in the market environment, franchising companies face the task of maintaining the profitability of existing outlets and attracting new partners, while maintaining the attractiveness of the business for investment.

  • How do franchise companies adapt to new conditions in order to maintain competitiveness and profit in the company?
  • Possible growth points for the business. What new niches are opening up?
  • What changes is the franchise model undergoing? Are there new types of relationships between the franchisor and the franchisee? How are network development formats and management practices changing?
  • Transition to hybrid forms of management, digital transformation, automation of internal processes.
13:30-14:15
Transformation of client-centricity into human-centricity
Why simply meeting customer needs is not enough, and franchisors are changing their strategy. What are the advantages of a human-centered approach for business?
14:15-15:00
LUNCH
15:00-15:45
Franchising in the age of AI: how the rules of the game are changing
Artificial intelligence (AI) has radically changed the approach to doing business. Technology permeates all stages of the franchise's lifecycle, from location selection to staff selection. How is AI transforming the franchise industry and what opportunities does it open up for franchise owners and franchisees? We will discuss it at the session:

  • How artificial intelligence helps optimize procurement, marketing, and HR processes;
  • How voice assistants and chatbots improve customer experience and increase sales;
  • The use of AI to analyze sales data and optimize supplies.
16:00-16:45
Neuromarketing in Franchising: How design and naming affect franchise sales
  • What visual techniques and brand names can attract the attention of an entrepreneur and inspire confidence in a franchise?
  • How can a brand name create a positive perception and elicit an emotional reaction from a franchise buyer?
  • The color palette and the psychology of colors: what shades and combinations of colors influence the decision to purchase a franchise?
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October 2
11:00-11:45
After-sale service: how to effectively build a franchisor-franchisee partnership
The session is for those who want to create strong relationships with partners, reduce the risk of failures and increase the overall effectiveness of the franchise network.

  • Optimization of communications between the head office and partners: communication channels, reaction speed, regularity of contacts;
  • Provision of high-quality consulting services: staff training, implementation of quality standards, operational support in difficult situations;
  • Assessment of the need for additional training and advanced training for managers and salespeople;
  • Creating motivation to continue cooperation and expand the franchisee's presence in the region;
  • Using CRM systems and analytical tools to analyze the customer base and make recommendations for improving the service.;
  • Regular feedback from franchisees: creation of mechanisms for collecting opinions and complaints, work on eliminating deficiencies.

12:00-12:45
Working only by the rules: franchisee control system
Working according to uniform standards is a key condition for the successful functioning of any franchise network. How to monitor compliance with the rules of hundreds of facilities located in different regions of the country? We will discuss it at the session:

  • Legal mechanisms of influence: how to properly formalize contractual obligations in order to eliminate violations of standards and minimize possible conflicts;
  • Standards compliance monitoring tools: an overview of methods and technical tools used to monitor compliance with corporate standards on the ground;
  • Regional features: how to take into account the specifics of the regions (cultural and traditional differences) when monitoring the activities of franchisees;
  • Mystery Shopper: How is this method used to assess compliance with quality and service standards;
  • Automated control systems: experience in implementing IT solutions for remote monitoring of network points.
13:00-14:15
Legal risks in franchising
Legal conflicts often arise in the relationship between the franchise owner and its purchasers, which can lead to serious consequences, including termination of the partnership and financial losses. It is important to understand how to avoid conflict and ensure that the interests of both sides are protected. Let's analyze it together with the experts.:

  • Typical types of conflicts: violation of the terms of the contract, incorrect accounting, failure to fulfill obligations for support and training, poor-quality performance of work, misuse of trademarks;
  • Ways to reduce risks: development of clear contracts, detailed regulation of the obligations of each party, verification of the legal purity of the asset, establishment of a mediation mechanism to resolve disputes;
  • Judicial practice: analysis of specific cases related to violation of the terms of the agreement, termination of contracts, copyright violations and dishonesty of counterparties;
  • The practice of concluding agreements: how to draw up a legally competent contract, provide for force majeure, insure yourself against fraud and abuse;
  • Negotiation organization: the study of negotiation techniques necessary for constructive communication and resolution of disputes without going to court.

14:15-15:00
LUNCH
15:00-15:45
Conflict of interests between franchisor and franchisee
Franchising partnerships are often accompanied by difficulties and contradictions caused by the difference in goals and expectations of both sides.

  • What kind of disagreements arise between the franchisor and the franchisee?  
  • How do the partners resolve them? 
  • How can we prevent the emergence of tension and establish effective cooperation?
  • Analysis of real cases from the experience of franchisors, showing different approaches to conflict resolution and assessment of their outcomes.
16:00-16:45
Location: How do I choose the perfect location for a new location?
Choosing the right location to open a new outlet plays a key role in the success of any franchise project. Location selection and evaluation experts, together with franchisors, will tell you:

  • What technologies and tools do franchisors use to select locations? 
  • What factors influence the choice of location in different business segments?
  • How is the approach to choosing a location changing under the influence of the transformation of consumer habits?
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October 3
11:00-12:00
Basic principles and features of the franchise model
  • What determines the success of scaling, what advantages does the brand owner get by transferring the rights to the franchise, and what risks does he bear?
  • Differences between different forms of franchise, such as standard franchise, master franchise and franchise, and how to choose the appropriate type of business scaling;
  • Top 10 critical mistakes made by business owners when transferring a franchise, and how to avoid them
12:15-13:00
The financial strategy of the franchise model
  • Competitor audit: assessment of strengths and weaknesses, business opportunities and threats, and comparison with competitors;
  • Pricing: determining the payment structure, including lump sum, royalties, marketing expenses (local and federal levels), as well as other possible sources of income.
13:15-14:15
The financial model of the franchise
Want to sell a franchise? - Show the calculations.
  • The financial model is the franchise passport;
  • Think wisely for many years to come, or financial modeling based on the win-win principle;
  • The main blocks of the financial model;
  • The key indicators that the franchisee wants to know;
  • A ready-made financia l model template – take it and do it!
14:30-15:00
Franchise promotion in 2026: strategy and practice
What comprehensive solutions combining offline and online help attract new partners and develop a franchise network?
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Ticket options
Ticket 'Business', 1-3 October
  • Access to “Business” hall on 1-3 October
  • Visit to the exhibition on on 1-3 October
  • Materials from the speakers of the “Business” hall in electronic form after the event
  • Access to 'Start' & 'By Your Own Rules' halls
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32 000₽ 34 000 ₽
Book
Ticket 'Business', 1 October
  • Visit to the exhibition on 1-3 October
  • Accwss to “Business” hall on 1 October
  • Materials of the speakers of the “Business” hall in electronic form after the event on 1 October
  • Access to business halls "Start" & "By Your Own Rules" on 1-3 October
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13 500₽ 15 000 ₽
Book
Ticket 'Business', 2 October
  • Access to “Business” hall on 2 October
  • Visit to the exhibition on 1-3 October
  • Materials of the speakers of the “Business” hall of 2 October in electronic form after the event
  • Access to 'Start' & "By Your Own Rules" forum halls on 1-3 October
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13 500₽ 15 000 ₽
Book
VIP ticket October 1–3ᵗʰ
  • Visit to the exhibition on November 5–7ᵗʰ
  • Personal manager: will meet you at the entrance to the exhibition, conduct a short tour of the exhibition, answer question
  • Assistance in organizing meetings with exhibition participants to conduct negotiations on the potential purchase of a franchise / investment in business (up to 5 meetings per day at the level of company management)
  • Access to the VIP room: wi-fi, drinks, snacks, place for relaxation and negotiations
  • Access to all forum halls on November 5–7ᵗʰ: “Start”, “Business”, “School of Franchisors”; Materials of all forum speakers in electronic form after the event
  • Participation in the evening event Afterparty
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60 000₽ 70 000 ₽
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