PROGRAM OF THE “SCHOOL OF FRANCHISERS 2024” HALL

Module 1. Basics and principles of franchising

• Main advantages and disadvantages of franchising
• Types of franchising and their specifics
• Strategy for network scaling
• TOP - 10 most serious typical mistakes of franchisors

Module 2. Financial side of the issue

• SWOT — analysis and audit of key competitors
• Pricing: lump sum payment, royalties, local and federal marketing, other possible sources of income
• What you should pay special attention to when determining commercial terms

Module 3. Financial Model and Guide for Franchisees

• Blocks of the financial model and opening estimates
• Benchmark indicators for franchisees and franchisors
• Franch book development. Best practices
• What are the benefits of the cloud ecosystem?

Module 4. Franchise Promotion: Strategy and Practice

• Digital promotion
• Landing page: required blocks
• Examples of successful solutions
• Online catalogs
• Offline lead generation tools
• Web and CRM analytics

Module 5. Building a Sales Process

• Sales funnel and how to set it up correctly?
• Scripts and conversation scenarios
• How to conduct effective negotiations?
• CRM – system for the sales department and quality control tools

Module 6. Operational Management of a Franchise Business

• Structure of the franchising department
• Functionality of key employees
• ATO and business review
• How to ensure sustainability. Win-win system

Oleg Yudin, founder of business scaling agency Franch profi

• Franchising – legal concept and essence
• How to properly protect and transfer intellectual property in franchising?
• Which agreement should be concluded – a commercial concession agreement or a licensing agreement?
• What essential terms should be included in the contract? What rights and obligations do the parties have? How is the remuneration (royalty) under the contract determined?
• Where and how to register a franchise? What is the registration procedure?
• Current judicial practice

Network operating standards are experience accumulated over the years, formulated in the form of regulations and business processes. For a conscientious franchisor, compliance with network standards should lead to the implementation of the declared financial model and, as a result, to making a profit.
Building a successful, dynamically developing franchising network is possible only through high-quality motivation and training of franchisees. Experts will tell you how to organize training for the franchisee and his employees in different positions, how to build trust and a truly successful network.

Bogdan Lomako, General Director of Little Caesars Pizza in the Russian Federation, founder and CEO of Mood Food