PROGRAM OF THE “STANDARD” HALL

Partner of the session: DUT*



Classic or hype? Which restaurant concepts survive in a highly competitive environment?

Boutique Franchise. Product development in one segment of the lounge bar market.

• The concept of segments in different niches
• Tasks of the development team 
• Approach to the issue of choosing a franchise and location in HoReCa

No room for error. How to set yourself up for success with a franchise

• If you have doubts, they will definitely come true. Because it is precisely these doubts that you will come to confirm.
• In any struggle there is always a loser. In any cooperation, all parties benefit. Until the fight begins.
• All terms of the franchise agreement are written in blood. If you are not going to violate the rights of the Copyright Holder, why do you care what the fines are? When the fight against “windmills” begins, success slows down.

Service as a competitive advantage

• 95% of a restaurant’s success depends on the team
• Formula of service as a competitive advantage
• The role of the franchisor in establishing and strengthening service in the restaurant.

Invited to participate: 

1. Khachapuri T. Mariko
2. Cheese factory 
3. Gossip, Hands up 

*The chain of lounge bars “Dut” is a place of freedom in choosing your holiday.
A unique space that attracts you with the idea of ​​becoming part of a large community that shares your views and desire to be in trend. One place combines three dimensions of relaxation at once: a hookah lounge with a stylish interior, a signature cocktail bar, and a gaming area with PS5 consoles.

Franchise in tourism: how not to make a mistake with your choice? 

• Today, the franchise business is again gaining popularity, while the number of areas for opening a company is becoming more and more every year. How to choose a truly successful direction?
• What should aspiring entrepreneurs pay attention to besides the obvious financial conditions?
• How is the tourism industry developing and why is business in tourism promising?

Launching a dental franchise: from start-up to perpetual income.

• Dental niche potential for franchise, profitability growth trends
• How to choose the right location and target audience to get maximum profit
• Estimation of start-up costs and potential sources of funding
• Effective marketing strategies to attract first customers
• Customer retention mechanics and loyalty programs


Consumer specialist in laboratory diagnostics 

• Laboratory testing is becoming preventive medicine. 
• Personalized medicine: People want services tailored to their specific needs. 
• Biohacking is not just a fashion, a desire to improve your body.
• Anti-aging processes. Knowledge about aging is developing, and today we can already apply theoretical foundations in practice.
• Responsibility and ethics in new conditions.

Invited to participate: 
Laboratory DNAOM

The ROBBO children's educational robotics franchise. The club is from the very Russians who sold robots to the Japanese

• About ROBBO Company
• Why it is necessary to teach children robotics using open technologies ROBBO franchise line
• How to test the ROBBO Club franchise without paying a lump sum fee

Vietnamese cuisine in Russia
(Abstracts of the presentation in the work)

Discussion with franchisors. The composition of participants and questions for discussion are being formed.

The power of the Rayton system

• Promising formats and niches in the franchise business of household goods
• Where is the most money?
• Ecosystem of comfort Rayton
11 Franchise Success Factors

Partner of the session: Pointer*



Geomarketing: how to increase customer flow and protect the reputation of your franchise
How can you use online cards to increase traffic to stores, maintain a reputation, a uniform corporate style in all branches, control franchisees and quickly respond to emerging problems?

Pointer will tell you how to exercise full control over network data on online maps, manage your reputation and direct the flow of customers to your points of sale. Where to start, how to structure your work and what to pay attention to.

All this is based on the example of real cases of Pointer’s clients: the FIT SERVICE car service network, Dodo Pizza restaurants, the World Class fitness corporation, Coffee Way coffee bars, FMART flower studios, etc.

Franchisee search tools based on demand for business purchases. Tips and analytics from Avito

Partner of the session: "Franchise Leader"*



Three main questions when buying or selling a franchise
Based on experience in managing 15 franchise networks, Franchise Leader employees have identified three main questions that a potential franchisee must ask the franchise founder in order to make the right choice. The franchisor should ask himself these same questions to ensure that his franchise concept is strong. What are these questions and why are they so important, you will learn from the speech of the company’s founder, Anna Kharitonova.

1. Students will learn what three key metrics need to be requested and checked from the franchisor in order to choose a profitable franchise 
2. Listeners will learn about growing markets for starting a franchise business 
3. Students will learn to identify promising franchises for negotiations

*LeaderFranchise.ru is a franchising service that will help:

• create your own franchise network
• promote and develop your franchise
• choose a suitable franchise for purchasing and building your own business

5 steps to a safe purchase of a franchise: practical advice from a lawyer

• students will learn what to look for when checking a franchise on their own
• where and how you can check the counterparty and its trademarks
• how to read and what to pay attention to when studying a contract.

Financial risks when purchasing a franchise. What is a financial model and how to calculate it yourself.

• Investments at the start: how to form a budget correctly;
• What is a financial model and its structure;
• How to calculate it correctly and take into account errors;
• Stages of franchise verification with a consultant.

Return on investment in the production of cryptocurrencies

• What is mining and what is it for?
• Return on investment in Bitcoin production and in the production of other cryptocurrencies
• Bitcoin capitalization
• Legalization in the Russian Federation. Russia is No. 1 in the world in terms of growth in mining volumes in the world
• Comparison of investments in mining with investments in real estate, franchise, bank deposits

How to properly protect your investments and minimize risks. 

• How to choose the most promising business projects to avoid financial losses?
• What unexpected risks may come in the way of an investor?
• Legal space for investors: how to effectively minimize risks?
• Case analysis: the study of investor mistakes and their consequences.
• Checklist for successful investment: key points for attention.

Features of investments on crowd platforms

Why is investing on crowd platforms popular, what is the potential there? Let’s look at what the investor’s real return is, and how it is ensured, what is missing in the crowd market, and when to expect changes.

• Creating a franchise as a tool for scaling a business
• Modern realities and trends in franchising
• Prospects for the development of franchising in Russia
• Federal and regional state support for franchising

How to choose a franchise: five key points for making a decision.
Abstracts in progress


Basic rules for choosing a franchise. A guide for those who want to buy but don't know how to check
• What is a franchise in simple words
• Franchise VS your own business from scratch
• Dangers of the franchise market
• Description of company verification tools / description of questions that franchisees should ask the franchisor
• Criteria for distinguishing solid franchises with results from dummy franchises

Potential for the development of the fitness market in Russia. Working in partnership with a strong brand 

• Fitness market in Russia: development dynamics 
• Fitness by subscription is the main trend of the global industry 
• Efficiency of Spirit's business model. fitness
• Fitness club franchise: a promising business investment, with a return of 25% on invested capital

• Step 1. Analysis of the structure of an existing business
• Step 2. Step-by-step plan for scaling and developing each management department
• Step 3. Packaging the concept and design and building a sales department

What is the best way to go through these stages? On your own or with a specialized company? How is scaling through a franchise better and more profitable than your own network of outlets? Examples of high-quality and low-quality franchises. Why do some become a large chain and others don't?

• Analysis of typical mistakes when concluding a commercial concession agreement
• How to correctly agree on the terms of the contract
• How to terminate a franchise agreement

• Tax amnesty
• High-profile cases of business splitting
• How the tax office checks a business
• Signs of crushing
• Options for legal tax savings