PROGRAM OF THE “STANDARD” HALL

Partner of the session: DUT*



Classic or hype? Which restaurant concepts survive in a highly competitive environment?

Boutique Franchise. Product development in one segment of the lounge bar market.

• The concept of segments in different niches
• Tasks of the development team 
• Approach to the issue of choosing a franchise and location in HoReCa

No room for error. How to set yourself up for success with a franchise

• If you have doubts, they will definitely come true. Because it is precisely these doubts that you will come to confirm.
• In any struggle there is always a loser. In any cooperation, all parties benefit. Until the fight begins.
• All terms of the franchise agreement are written in blood. If you are not going to violate the rights of the Copyright Holder, why do you care what the fines are? When the fight against “windmills” begins, success slows down.

Service as a competitive advantage

• 95% of a restaurant’s success depends on the team
• Formula of service as a competitive advantage
• The role of the franchisor in establishing and strengthening service in the restaurant.

Invited to participate: 

1. Khachapuri T. Mariko
2. Cheese factory 
3. Gossip, Hands up 

*The chain of lounge bars “Dut” is a place of freedom in choosing your holiday.
A unique space that attracts you with the idea of ​​becoming part of a large community that shares your views and desire to be in trend. One place combines three dimensions of relaxation at once: a hookah lounge with a stylish interior, a signature cocktail bar, and a gaming area with PS5 consoles.

Franchise in tourism: how not to make a mistake with your choice? 

• Today, the franchise business is again gaining popularity, while the number of areas for opening a company is becoming more and more every year. How to choose a truly successful direction?
• What should aspiring entrepreneurs pay attention to besides the obvious financial conditions?
• How is the tourism industry developing and why is business in tourism promising?

Launching a dental franchise: from start-up to perpetual income.

• Dental niche potential for franchise, profitability growth trends
• How to choose the right location and target audience to get maximum profit
• Estimation of start-up costs and potential sources of funding
• Effective marketing strategies to attract first customers
• Customer retention mechanics and loyalty programs

Potential for the development of the fitness market in Russia. Working in partnership with a strong brand 

• Fitness market in Russia: development dynamics 
• Fitness by subscription is the main trend of the global industry 
• Efficiency of Spirit's business model. fitness
• Fitness club franchise: a promising business investment, with a return of 25% on invested capital

Invited to participate: 
Laboratory DNAOM

The ROBBO children's educational robotics franchise. The club is from the very Russians who sold robots to the Japanese

• About ROBBO Company
• Why it is necessary to teach children robotics using open technologies ROBBO franchise line
• How to test the ROBBO Club franchise without paying a lump sum fee

Vietnamese cuisine in Russia
(Abstracts of the presentation in the work)

How to keep customers in an offline store? Location, range, service

The composition of participants is being formed

Partner of the session: Pointer*



Geomarketing: how to increase customer flow and protect the reputation of your franchise
How can you use online cards to increase traffic to stores, maintain a reputation, a uniform corporate style in all branches, control franchisees and quickly respond to emerging problems?

Pointer will tell you how to exercise full control over network data on online maps, manage your reputation and direct the flow of customers to your points of sale. Where to start, how to structure your work and what to pay attention to.

All this is based on the example of real cases of Pointer’s clients: the FIT SERVICE car service network, Dodo Pizza restaurants, the World Class fitness corporation, Coffee Way coffee bars, FMART flower studios, etc.

Payments and lending: a comprehensive solution for franchise business

Franchisee search tools based on demand for business purchases. Tips and analytics from Avito

Partner of the session: "Franchise Leader"*



Three main questions when buying or selling a franchise
Based on experience in managing 15 franchise networks, Franchise Leader employees have identified three main questions that a potential franchisee must ask the franchise founder in order to make the right choice. The franchisor should ask himself these same questions to ensure that his franchise concept is strong. What are these questions and why are they so important, you will learn from the speech of the company’s founder, Anna Kharitonova.

*LeaderFranchise.ru is a franchising service that will help:

• create your own franchise network
• promote and develop your franchise
• choose a suitable franchise for purchasing and building your own business

Return on investment in the production of cryptocurrencies

• What is mining and what is it for?
• Return on investment in Bitcoin production and in the production of other cryptocurrencies
• Bitcoin capitalization
• Legalization in the Russian Federation. Russia is No. 1 in the world in terms of growth in mining volumes in the world
• Comparison of investments in mining with investments in real estate, franchise, bank deposits

How to properly protect your investments and minimize risks. 

• How to choose the most promising business projects to avoid financial losses?
• What unexpected risks may come in the way of an investor?
• Legal space for investors: how to effectively minimize risks?
• Case analysis: the study of investor mistakes and their consequences.
• Checklist for successful investment: key points for attention.