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BUYBRAND EXPO 2020
18th International Franchise Exhibition BUYBRAND Expo

On 10-12 September, 2020, 18th International Franchise Exhibition BUYBRAND and postponed from March BUYBRAND Franchise Market Exhibition were held in Moscow. 160 companies from 28 Russian Regions presented their franchise concepts. 71 companies have participated in BUYBRAND 2020 for the first time. 3382 entrepreneurs and investors from various regions of Russia from Khabarovsk to Kaliningrad visited the exhibition in spite all the difficulties caused by COVID-19. Business forum "BizBusters: survivors 2020» and franchise training courses for franchisors and franchisees were held during the exhibition.

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Investment potential
Total investment potential of visitors exceeds $1 billion.
Sector of interest
*Total amount exceeds 100% as visitors could chose more than one option
Sector of interest
  • SERVICES
  • HORECA
  • MANUFACTURING
  • RETAIL
Franchise concepts
by sector
160 companies from 28 regions of Russia participated in the Exhibition. 12 regions were presented at collective booths due to the support of regional authorities.
  • Services
  • HORECA
  • B2B SERVICES
  • Manufacture
  • RETAIL
Geography of visitors
Moscow 63%
Central Federal District11%
Privoljskiy Federal Region8%
Siberian Federal Region5%
North-Western Federal Region4%
North-Caucasian Federal Region1%
Southern Federal Region4%
Ural Federal Region4%
Far Eastern Federal District1%
* Because of COVID-19 entrepreneurs from other countries could not visit BUYBRAND Expo 2020.
Franchise concepts
by sector
204 brands from 17 countries participated in the Expo. National brands were represented by 20 cities from Kaliningrad to Krasnoyarsk.
  • SERVICES
  • HORECA
  • B2B SERVICES
  • Manufacture
  • RETAIL
Visitor’s Profile
Potential franchisee / master franchisee
61%
Potential franchisor
11%
Franchiser / Master franchisee
8%
Provider
8%
Investor
7%
Franchisee
4%
Geography of brands
Regional franchises were presented at 12 collective booths from Omsk, Irkutsk, Novosibirsk, Astrakhan, Kursk, Saratov, Voronezh regions, as well as from Udmurtia, Yakutia, Altai, Krasnoyarsk and Primorsky territories. In total franchise concepts were presented from 28 Russian regions.
The investment range of the concepts presented from € 10 000 to
900 000