25May 2016
25 Мая 2016

On May 20th EMTG company, organizer of the International Franchise Exhibition BUYBRAND Expo and Licensing Salon, presented an innovative exhibition platform, “EXPOWL”, designed to increase efficiency of the Exhibition.

Due to “EXPOWL” exhibitors and visitors will be presented at the Exhibition both online and offline with similar opportunities. 


  • Widens visitors’ geography
  • Engages significantly more entrepreneurs to attend exhibition and business program
  • Increases dramatically quantity of contacts and conversion out of participation
  • Provides new perspectives for promoting and searching business concepts

For the first time the Platform will be launched within the framework of BUYBRAND Expo and Licensing Salon.

“EXPOWL” for participants 

  1. Matching service will provide automated search of the right people according to requirements
  2. Remoted access to the exhibitor’s booth for visitors via messenger or video-chart
  3. 3D interactive branded booth with opportunity to download presentation materials (video, photo, leaflet, etc.)
  4. Visualization of the franchise store
  5. Video broadcast from the booth
  6. Download visitors’ business cards for further communication
  7. Manager’s job evaluation by visitors
  8. Etc

“EXPOWL” for visitors:

  1. Strong presence effect for online visitors due to video broadcast from exhibitors’ stands and conference halls
  2. Matching service - automated search of franchises according to requirements
  3. Messenger and video chat will help to negotiate with exhibitors or to settle a meeting
  4. With the help of personal organizer each visitor will be able to save companies’ profiles, to schedule meetings, business Forum events and to receive push notifications.
  5. Evaluate manager’s service