28-30 March, the spring franchise exhibition BUYBRAND Franchise Market was held in VDNH for the 2nd time.
BUYBRAND Franchise Market is one of the most significant events in business sphere in Russia, held in spring. 103 brands participated in the Expo including franchises from Spain, Great Britain, Japan, South Korea, France, Italy, USA, Poland, Republic of Belorussia etc. Russian companies were presented by 22 cities from Saint Petersburg to Khabarovsk. More than 30 exponents participated for the first time.
Investment range of presented franchises:
54% - 1,5 – 10 mln. Rub.
26% - up to 1,5 mln. Rub.
20% - over 10 mln. Rub.
Participants by business segment:
HoReCa - 32%
Services - 26%
Retail - 29%
B2B services - 13%
During three days 4500+ visits were registered.
More than 30 speakers participated in the Business forum of BUYBRAND Franchise market. Franchise experts and business owners shared their experience with entrepreneurs and discussed current trends of franchising, marketing strategies and business development instruments. Visitors learned how to choose a franchise, how to find and detect the best location for franchise unit, studied the most effective ways to promote a franchise etc.. During live mock trial with participation of experienced lawyers the audience learned how to avoid most common mistakes when signing a franchise agreement.
Moreover, 50 entrepreneurs passed education at the «Franchise School» where during 3 days they were taught the background for the franchise launch.
For the first time BUYBRAND Franchise Market was simultaneously held with the 12th International Vending and Self-Service Systems Exhibition VendExpo & WRS5 where vending machines, cash handling systems and self-service systems for retail and HoReCa were presented.
United by one common business topic Exhibitions generated the effect of synergy. During 3 days there were registered 9000+ visits at both Exhibitions.
BUYBRAND Franchise Market was organized by EMTG & Valdefest companies under support of Chamber of Commerce and Industry of Russian Federation, entrepreneur association «OPORA ROSSII» and media partners, such as Buybrand.ru, Franshiza.ru, radio Business FM, «Retail.ru», Topfranchise.ru, Franch.biz, Openbusiness.ru, Businessmen.ru etc.